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Jony Ive talks about his career and why Apple is so secretive

Just over 25 years ago, the iconic figure of Apple?s design boss, Jony Ive, moved from London to work at the Cupertino giant. All this time, however, does not mean at least to him that he is at an advanced point in his career, but that this is the moment when he is learning more.

This was one of the statements given by the designer during an interview for the legendary magazine WIRED, which recently turned 25. Ive talked to no one else no one less than Anna Wintour, artistic director of Cond Nast and longtime editor of the magazine Vogue, who asked a series of questions about the executive's personal and professional life.

First, Wintour questioned Ive about Apple's contribution to "digital addiction" and asked the designer if he thinks the world is "too connected". In that sense, Ive said that it is good to be connected, but that the real problem is what people have been doing with this connection in line with what he has said before.

In addition, he said that when it comes to innovating, it is impossible to predict all the consequences of a product or service, citing that, in his professional experience, there were "fabulous consequences and others not so much".

Ive further explained that Apple does not believe that its responsibility for a product ends when it is delivered and, therefore, features such as Usage Time are created.

Antagonistically or not so much, the connection with people is what keeps the designer at Apple (and not the technology). Asked if he plans to continue as a designer for the company in the future, he responded affirmatively and pointed to the collaborative environment within Ma, which he characterized as ?more diverse than ever?.

We have fountain designers sitting next to haptic specialists who are sitting next to colorists and so on. The energy, the vitality and the sense of opportunity are extraordinary.

When asked why Apple is so secretive and keeping his projects so safe, Ive said that being secret would be "bizarre". He argued that not many manufacturers want to tell what they are doing while they are still ?in the middle? of developing a product or service.

I have been doing this long enough to know how far I really feel the responsibility to not confuse or add more noise about what is being worked on, because I know that sometimes it doesn't work out. Cof, cof, AirPower, cof, cof.

Check out the full interview on the WIRED or, if you prefer, watch a conversation between the two great personalities.

via MacRumors

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