Next Friday, 19/10, the pre-sale of the iPhone XR be initiated in the more than 50 countries and territories that will first receive the new device; on the following Friday, 10/26, he will reach stores in these countries and the hands of lively consumers. The popularity of the upcoming ?entry? iPhone is still unknown, but expectations are more and more optimistic, just look at this latest note published by the analyst Ming-Chi Kuo.
According to Kuo, the iPhone XR sell even better than expected in fact, its sales will be so good that it will leverage the performance of the entire line of iPhones not only during the Christmas period, but also in the first quarter of 2019.
The analyst increased his sales forecast for the handset for the last quarter of 2018: before, he believed that between 33 and 35 million XR iPhones would be marketed; now your estimate has gone up to 36-38 million, surpassing the performance of the iPhone 8 (the cheapest in the line last year); with that, the total forecast of iPhones sold in the period rose to impressive 75-80 million.
More than that, interest in the iPhone XR will continue for the next few months and cause an interesting phenomenon for Apple's finances. Kuo believes that the drop in XR sales, comparing the first quarter of 2019 with the last of 2018, is between 25% and 30%; with the iPhone 8, this drop was between 45% and 50%. That is, the new cheaper iPhone will energize sales in a traditionally warm period for Ma.
All of this, of course, speculation the real performance of the iPhone XR will only be known when the infamous device arrives at stores around the world. We, of course, will be monitoring and telling you everything.
Line for 2019
On a related note, Kuo believes that, in 2019, Apple will continue with the same strategy applied in 2018. That is, next year Ma will launch two devices with OLED screens (one 5.8 ? and the other 6.5) ?) And one with an LCD screen (6.1 ?). Taking into account all this sales potential commented on by the analyst, the strategy makes a lot of sense.
Furthermore, nothing should change in terms of the water resistance of the 2019 appliances; according to Kuo, they will maintain the IP68 rating, which was new in the iPhones XS / XS Max ie, can withstand being submerged in up to 2 meters for no more than 30 minutes.
via MacRumors: 1, 2