It would be no exaggeration to say that the App Store one of the biggest hits of Apple in its history to illustrate this argument, just remember that the company's flagship, the iPhone, only really ?got? after the indefectible app store was launched in 2008. Since then, The App Store's trajectory has been exclusively upward in number of available apps and releases so far.
An interesting survey by Appfigures shows that, throughout 2017, the App Store has shrunk for the first time since its genesis, both in total applications and in number of launches. In contrast, Google Play continues to grow dramatically and distancing itself from Ma's store as the largest app repository on the planet.
As the graph above shows, at the end of 2017 the App Store had 2.1 million apps, a 5% drop compared to the 2.2 million apps available at the end of 2016. Google Play, on the other hand, it grew by more than 30%, jumping from 2.8 to over 3.6 million available titles.
The number of launches in each store, that is, the number of new applications made available in the spaces for at least one day, also highlights the distance between Apple and Google in terms of: just over the last year, Google Play saw the launch of 1, 5 million applications, which represents a 17% jump compared to 2016. The App Store received ?only? 755 thousand launches, a dizzying (and also indicting) drop of 29%.
As much as the numbers may sound to alarmists as the prelude to a more widespread downturn, Appfigures gives some positive reasons for the App Store's shrinkage: a more severe application of store guidelines, which has resulted in more apps being rejected and being removed. many low-quality spam apps, clones and / or titles. In addition, 2017 was the year that Ma began to effectively delete 32-bit applications from the store, which must have done a good clean of old and forgotten software in its catalogs.
The research also brings other interesting surveys. For example, it is possible to see above that the expansion of platforms is much more frequent from iOS to Android than in the opposite direction: in 2017, 17 thousand applications that already existed in the App Store were launched on Google Play, while the reverse occurred 7.5 thousand times.
It is important to note that, of the universe of apps in the two stores, only 450 thousand of them exist on both platforms, which may seem like a lot, but represents only 8.5% of the total titles combined.
Brazil was in the Top 5 in the survey of countries that most launch applications in both stores, with 2.8% of the total. The United States, of course, led the way with 33.5%, followed by China, India and the United Kingdom.
In our beloved republic, the categories most represented on the App Store in 2017, that is, the ones that the developers created the most apps for throughout the year were ?Negcios? and ?Educao?; on Google Play, it was the ?Music? and ?Business? segments. It is intriguing to note that, of all the countries included in the survey, Brazil is the only one where the ?Games? category was not among the most represented on either platform would be a lack of public interest or a lack of game designers in national territory?
The full report brings some more interesting surveys to analyze the trends of app stores in 2018, and can be a good read for developers and digital professionals. It can be read here.