One day before the pre-sale of the iPhone XR in more than 50 countries, Consumer Intelligence Research Partners (CIRP) released the results of its research on the sales of iPhones XS and XS Max. Spoiler: the new ones gadgets they are doing very well.
Overall (and contrary to some previously released estimates), sales of flagships they are well divided between the two models; each accounted for 8% of iPhones sales in the United States during the 10 days they were available in the last quarter.
The numbers are surprising if you stop to note that sales of the new iPhones rivaled, only in the last 10 days of the quarter, sales of all other smartphones from Ma for the entire quarter.
With these figures, CIRP said the new iPhones are raising the average selling price (average selling price, or ASP) from Apple at ?unprecedented levels?. Based on the calculations of the firm that uses another measure, called US Weighted Average Retail Price (US-WARP) the value of the average iPhone socket will be $ 796 this quarter, well above the $ 705 of the same period last year.
In addition to the good initial performance of the new devices, the iPhone X managed to maintain its expressiveness in the market, with 14% of sales. The iPhones 8 and 8 Plus they were, again, the most popular models, with 16% and 17% of sales, respectively.
Unlike the analysis released by Flurry Analytics, at the beginning of the month, CIRP stated that it is difficult to compare these numbers even more when Apple is presenting a new trend of launches.
The quarter of iPhone launch is always complicated to understand and this is more complicated than others. This year, Apple launched the iPhone XS and XS Max, the two most expensive models, at the end of the quarter. Last year, Apple released the more expensive iPhone X in the following quarter. Thus, during the quarter ended September 29, 2018, Apple had 10 models for sale.
CIRP data is based on a survey of 500 Apple customers in the U.S. who purchased some gadget during the quarter. As this includes the iPhone, iPad, Mac and Apple Watch, the specific smartphone sample does not cover all respondents.