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Companies, including Apple, propose new privacy regulations

Maybe you don't know the Information Technology Industry Council (ITI), but the group has acted for more than 100 years as a kind of representative of technology companies in governmental spheres. This week, the organization representing giants like Apple, a Amazon, a Microsoft, O Facebook it's the Google proposed to the US government a new set of regulations designed to protect the privacy of users.

The document, called ?Framework to Advance Interoperable Rules (FAIR) on Privacy? (something like ?Structures to Advance Interoperable Privacy Rules?), can be read in its entirety here (PDF). It is inspired by rules introduced by the European Union in recent years and maintains that users have full rights and control over their data collected and deposited on servers of technology companies, deciding when and how they can be used.

Specifically, if the rules proposed by the group are adopted by the United States, all companies will need to change a basic element of their systems: instead of offering users the option of turning off data collection, they should reverse the process, making the collection it will be an optional process that the user must manually turn on, if they wish.

The document specifies as personal data any non-anonymous information, such as ethnic origin, political or union affiliation, philosophical or religious belief, genetic, biometric and health data, sexual orientation, certain data of minors and accurate geolocation information. There is an addendum: in cases where the collection of such data is necessary and expressly permitted by law, it would still be possible for companies to do so without the user manually activating this option.

As ITI President and CEO Dean Garfield said:

Consumer confidence is a key pillar of innovation, and our industry needs to do everything to deepen that trust and honor consumers' expectations when it comes to protecting their privacy and personal data. These rules bring us closer to that goal by improving transparency, increasing individual control, establishing responsibilities for companies, promoting security and ensuring innovation. We hope that the rules will continue to take shape as we work with legislators and consumers to develop meaningful privacy laws in the United States and around the world.

Of course, because it is still a proposal, a lot of water will still flow under that bridge. But that is a hope for better and clearer days regarding our privacy, yes at least theoretically.

via Apple World Today

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