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WhatsApp from Facebook? App 'changes name' and confuses users | Social networks

The message From Facebook started to appear on WhatsApp in the latest updates of the app. The change started in August, when the name of WhatsApp Beta on the Play Store and App Store became "WhatsApp on Facebook", but users noticed the novelty in the stable version of the app last week, according to an increase in searches for the term in Google Trends, Google's search monitoring service. Facebook's goal is to make it clear to the user what products the company has by adding "Facebook" to the name of applications.

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Facebook bought WhatsApp in 2014 and Instagram in 2012, and now displays the brand in both applications according to the new company policy. The meaning of from, in English, do, and indicates the origin of something. In this case, WhatsApp from Facebook literally means WhatsApp from Facebook. The move confused users with the word foreign, according to comments on Twitter. Google Trends saw a surge in searches like "from translation" and "WhatsApp bought Facebook?" last week.

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What "From Facebook" on WhatsApp? Mudana confuses users Photo: Rubens Achilles / Tech

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Why appears from Facebook on WhatsApp?

The new Facebook brand was designed to distinguish the social network of the company itself, which owns several services and, among them, WhatsApp and Instagram. In a press release, Mark Zuckerberg's company defended the adoption of capital letters and spaced for clarity.

Since August "Facebook" appeared in the name of apps in the Apple Store and Play Store, but only now has the change been highlighted within apps for both iPhone (iOS) and Android phones.

Facebook leaves purchase of WhatsApp and Instagram evident in update Photo: Reproduo / TechTudoFacebook leaves purchase of WhatsApp and Instagram evident in update Photo: Reproduo / TechTudo

Facebook leaves purchase of WhatsApp and Instagram evident in update Photo: Reproduo / TechTudo

On Instagram, for example, the credit appears only on the app's settings page. It is expected that the brand will be updated to upper-case colored version soon. Facebook hopes to add the new logo in the coming weeks, according to an announcement in November.

The warning From Facebook on WhatsApp appears on the messenger home screen, and on the account settings page. The beta version of the messenger has displayed the brand since the beginning of November, with the update number 2.19.331.

New Facebook brand should appear in company apps Foto: Divulgao / Facebook

New Facebook brand should appear in company apps Foto: Divulgao / Facebook

It is worth remembering that Facebook's Facebook since 2014. The company bought the messaging app for $ 16 billion. J Instagram was obtained by the company in 2012 for $ 1 billion.

The change has not gone unnoticed by users: Google searches for "WhatsApp from Facebook" have seen a sudden increase in interest in the past week. Among the related terms are "Did Facebook buy WhatsApp?" and "What does 'From Facebook' mean on WhatsApp?".

The foreign word left users confused, who also asked questions like "translation from" and "definition from" on Google.

Increased searches for "WhatsApp From Facebook on Google Trends in the last week Photo: Reproduo / TechTudoIncreased searches for "WhatsApp From Facebook on Google Trends in the last week Photo: Reproduo / TechTudo

Increased searches for "WhatsApp From Facebook on Google Trends in the last week Photo: Reproduo / TechTudo

On Twitter, some users were confused by the change, while others indicated they did not know that Facebook's WhatsApp has been there for more than five years.

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