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How to report misleading advertising on Black Friday 2018 | E-commerce

The website Consumidor.gov.br is an online platform created by the Federal Government to help consumers solve problems with purchases in physical stores and online. During the Black Friday period, users can access the site to report misleading advertisements, advertisements with fraudulent prices and unfulfilled offers. As with Reclame Aqui, companies contact consumers through the website and try to solve the problem without bureaucracy.

READ: When Black Friday 2018? Find out all about the promotions event

Consumidor.gov.br has voluntarily registered companies that are committed to analyzing all orders placed by consumers. For a complaint to be finalized, the company must be on the platform's partner list. The website has the collaboration of companies operating in different sectors, such as department stores, book publishers, manufacturers of electronic products, supermarkets, travel agencies and famous websites that offer products from different brands. Check out how to file a complaint and report misleading ads during Black Friday 2018 below.

Black Friday: five tips for buying safely

Black Friday: five tips for buying safely

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Step 1. Access the website www.consumidor.gov.br and click on the search bar;

When using the Consumidor.gov.br site search tool to consult a company Photo: Reproduo / Marvin CostaWhen using the Consumidor.gov.br site search tool to consult a company Photo: Reproduo / Marvin Costa

When using the Consumidor.gov.br site search tool to consult a company Photo: Reproduo / Marvin Costa

Step 2. Enter the company name and click on the corresponding search result;

When choosing a company to initiate a Black Friday product claim on the Consumidor.gov.br website Photo: Reproduo / Marvin CostaWhen choosing a company to initiate a Black Friday product claim on the Consumidor.gov.br website Photo: Reproduo / Marvin Costa

When choosing a company to initiate a Black Friday product claim on the Consumidor.gov.br website Photo: Reproduo / Marvin Costa

Step 3. At that moment, click on the "Register Complaint" button;

When registering a new complaint about a Black Friday product using the website Consumidor.gov.br Photo: Reproduo / Marvin CostaWhen registering a new complaint about a Black Friday product using the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

When registering a new complaint about a Black Friday product using the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

Step 4. Inform if you searched for the company, if the advertisement was found on the Internet, area of ??operation and type of product in "Subject". To continue, click on the "Select" option under "Problem";

Initial settings for a complaint about a Black Friday product on the Consumidor.gov.br website Foto: Reproduo / Marvin CostaInitial settings for a complaint about a Black Friday product on the Consumidor.gov.br website Foto: Reproduo / Marvin Costa

Initial settings for a complaint about a Black Friday product on the Consumidor.gov.br website Foto: Reproduo / Marvin Costa

Step 5. Choose the option "Offer not fulfilled / service not provided / misleading sale, misleading advertising";

When defining the type of problem found in a Black Friday product ad on the website Consumidor.gov.br Photo: Reproduo / Marvin CostaWhen defining the type of problem found in a Black Friday product ad on the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

When defining the type of problem found in a Black Friday product ad on the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

Step 6. If you have made a purchase, inform the invoice number, the date of purchase, model and manufacturer of the product. In addition, enter a text stating your indignation with the store;

Action to present information about a product purchase in a complaint on the website Consumidor.gov.br Photo: Reproduo / Marvin CostaAction to present information about a product purchase in a complaint on the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

Action to present information about a product purchase in a complaint on the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

Step 7. Describe what you want with your complaint. You can, for example, ask for the money back or define a more elaborate complaint about misleading advertising;

When defining which order will be defined for the company in a Black Friday product complaint made by the website Consumidor.gov.br Photo: Reproduo / Marvin CostaWhen defining which order will be defined for the company in a Black Friday product complaint made by the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

When defining which order will be defined for the company in a Black Friday product complaint made by the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

Step 8. You can also attach files such as prints, documents and other receipts that favor your claim. When finished, click on the "Next" button;

When to attach files and proceed to the definition of a Black Friday product complaint on the website Consumidor.gov.br Photo: Reproduo / Marvin CostaWhen to attach files and proceed to the definition of a Black Friday product complaint on the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

When to attach files and proceed to the definition of a Black Friday product complaint on the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

Step 9. Log in to the website if you have a registration to continue the complaint. If it is your first time on the platform, click on "Register" and create an account to end the complaint;

Login screen and user registration for the website Consumidor.gov.br Photo: Reproduo / Marvin CostaLogin screen and user registration for the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

Login screen and user registration for the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

Step 10. After login, just register your complaint on the "Confirm" button.

When finalizing a Black Friday product claim on the website Consumidor.gov.br Photo: Reproduo / Marvin CostaWhen finalizing a Black Friday product claim on the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

When finalizing a Black Friday product claim on the website Consumidor.gov.br Photo: Reproduo / Marvin Costa

You will be notified by email when the company responds to your request.