This subject of those who copied those who already have little weariness and we, here in MacMagazine, we think twice before addressing the topic because it is something very subjective. What exactly is a copy? Where is the line between inspiration / homage and blatant copy?
Some say that Apple copied the design of products created by the famous German designer Dieter Rams (1, 2) even though Rams says he does not see this as a copy. Others, that Google copied iOS shamelessly, since the Android project was totally different before Apple showed its mobile operating system to the world. it was confirmed by the jury of the case that still occurs in California, in the United States, and by some other judgments spread around the world.
How to judge this, then? A good way to follow the example set by John Gruber, from Daring Fireball: ?The old joke says that inspiration when you copy something from someone; Plagiarism when someone copies you. But, for me, the difference between being inspired to create something new, versus copying to create something derived. This is the difference between great artists who steal and bad artists who copy. Apple products are in different categories than the corresponding Braun devices, and are separated by decades. ?
But why am I saying all this? This week, another company returned to the spotlight due to a new copy episode: the HP. At the end of last year she launched an all-in-one computer (all-in-one) very similar to the iMac with Magic Trackpad and everything! Last week, as the The Verge, the company launched new notebooks from the ENVY and Pavilion line.
Well look at the image below:
No, not a MacBook Air, but an HP Envy 14 TouchSmart Ultrabook. Technical specifications aside, once again it seems that competitors are only able to do one thing to try to combat the success of Apple's notebook line: to copy it. Does the HP logo also light up when I turn on the computer?
Notice the holes for the speaker output (between the keyboard and the display), very similar to those of the MacBook Pro.
This is not an inspiration. This is not a tribute. That copy to create something derived, in the same product category, at the same time. Many may say that the future is this (with notebooks made of aluminum, etc.), but in no way need to follow exactly the same line as Ma, with black keyboards, rounded corners, even "chassis", among other things.
How ugly, HP!