The presence of major Brazilian e-commerce brands shows the importance of turning Black Friday into a safe and reliable event, allowing both shopkeepers and consumers to take advantage of the date in the best possible way, explains Francisco Canto, partner-director Proxy Media. The participating retailers of the campaign signed a term of commitment with the campaign organizers, through which they promise to offer reliable offers and transparent conditions to all consumers.
The purpose of the campaign is to ensure buyers security during their purchase, since in past editions cases of fraud have been observed, such as false offers or price reductions below what was promised or expected. Digio, Easynvest, Giuliana Flores, Hope, Intimissimi, LOccitane, Loja do Mecnico, Mmartan, Mobly and Sephora also participate in the action.
Black Friday will officially take place next November 23, with promises of discounts on products and services from different commercial sectors. According to a Google survey, nine out of ten Brazilians are interested in making a purchase during the period.