In our article detailing Apple's latest financial results, we cite that the company's performance was stagnant at ndia, but analyzing only the sales of iPhones, everything indicates that, for the first time in four years, the sales of the smartphone cairo per l.
According to data from Counterpoint Research obtained by Reuters, Apple is expected to close 2018 with sales of 2 million iPhones in the country, a significant drop of 1 million compared to 2017. In the last quarter of the year alone, the reduction would be from 1 million units to around 700-800 thousand.
Apple has been analyzing strategies to recover these sales for a few months now, as the devaluation of the Indian currency has strongly impacted sales of iPhones and stimulated the market for more accessible Android devices.
Despite these difficulties, CEO Tim Cook remains very confident in Apple's potential in India, not least, the country has 1.3 billion inhabitants. He characterized the problems as ?bumps in our journey?, but he believes in a recovery there. Since June, Apple is assembling some models of iPhones in India and hopes, soon, to obtain authorization to open its first physical stores in the country.
Apple's situation in India is very similar to ours, here in Brazil. Unfortunately for us, consumers, Apple maintains a distorted view that its products premium / high-end and with loose margins they can work well anywhere in the world. Clearly, this is not the case.