Instagram announced, last Thursday (15), three new ways to make purchases through the application for Android phones and iPhone (iOS). From now on, users can save the desired items in a folder to buy later, access the Shop button in the commercial profiles and purchase parts from videos displayed in the feed. According to the company, the launches help you discover new products, buy from your favorite brands and follow all your shopping inspirations in one place on Instagram.
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Just over a month before Christmas, the idea is to win users over to purchase gifts for the date through the social photo network. The tool to save in your Purchases collection allows you to save your favorite pieces to buy later. To do this, the user simply taps on the price tag of a publication in the Stories or Feed and, on the page that opens, go to the Save icon in the lower right corner of the screen. The product is automatically saved in the folder along with all other wish items.
Instagram now allows you to save products to access later Photo: Divulgao / Instagram
Another novelty presented to facilitate consumption within the app is the new design of the Store tab, available when accessing a commercial profile page. There is gathered everything that was announced by the company on the social network, making it more practical to search for parts within Instagram.
"Shop" tab lists all items advertised by a brand on Instagram Photo: Divulgao / Instagram
Instagram started to allow purchases from videos published in the feed, as long as the brand has inserted the displayed pieces. To view the highlights, it is necessary to access the Purchase icon, located in the lower left corner of the publication.
Instagram also now allows video purchases from the feed Foto: Divulgao / Instagram
Other Instagram investments in purchases
The social network for sharing photos and videos has recently invested in tools to stimulate consumption through application. In September, the company started to allow purchases within Stories, which was previously only possible through publications in the feed.
Via Instagram Brasil and Instagram