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YouTube ad revenue almost doubles compared to 2017

Google's me company, Alphabet, this Monday announced the financial results for the fourth quarter of its fiscal year, which ended December 31, showing a revenue increase of more than 18% compared to 2018. For the first time , the report of knowing the values ??of the advertising business on YouTube, which reached 15 billion dollars in 2019.

$ 162 billion: this was Alphabet's total revenue amount in 2019, a year that was marked by changes in leadership. At the end of 2019, Google's founders Larry Page and Sergey Brin announced that they would leave the executive functions they maintained at Alphabet, passing the leadership of the company to the hands of Sundar Pichai, who was already CEO of Google and maintaining the now accumulated position .

In a statement, it is precisely Sundar Pichai who speaks of a "solid growth" of the company, resulting from the investment in "deep learning computers for the areas of science, artificial intelligence and computing". "I am truly pleased with Alphabet's continued progress in researching and developing the two most recent growth areas: YouTube ads and the Cloud," he adds.

In the last quarter of 2019 alone, Google's platform revenues exceeded $ 4.7 billion with ads and, with regard to last year's figures, the figures almost doubled compared to 2017, when we were around eight thousand at the time millions of dollars. When compared to Google Cloud, the ads contribute more explicitly to the company's revenue. In the last quarter of 2019, the platform's revenues were 2.6 billion dollars and, as for the overall results of the year, the value came close to 9 billion dollars. However, even though it presents lower revenue figures, the truth that, in this case, more than doubled compared to 2017.

Alphabet 2019 financial results

The results also show, unsurprisingly, that Google's search engine has the highest revenue, reaching $ 98 billion in 2019. This represents an increase of $ 29 billion compared to 2017.

After YouTube promised in 2019 to give creators more power in resolving copyright disputes, in January this year the online platform launched some changes, this time to improve the privacy of YouTube Kids. At the time, the site guaranteed that the data of any user who watches content produced by the youngest will be treated as if they were children, regardless of their age.

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