Instagram is widely used by celebrities to keep in touch with fans, publicize products and promote their own image. The social network is also a source of income for many celebrities. Therefore, they make use of tricks and actions that help to gain likes and followers. Some examples are keeping the profile updated, using hashtags and location, organizing the feed and using managers.
READ: Seven celebrities who have already been banned from Instagram; Look
In addition, I need to know your audience and think of ways to engage them in posts. In the following list, know ten things that celebrities do to gain followers and likes on social networks. Some tips can also be applied to your profile.
See ten things that celebrities do to gain followers and likes on Instagram Photo: Aline Batista / TechTudo
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1. Use hashtags and location
Hashtags are a way to make your page more popular. They allow your profile to appear in the search results by Instagram tag, helping to disseminate the content and increase visibility for those. To choose the best hashtags to use in a photo, choose words that have to do with your post and the followers you want to attract. There are several apps that help you search for the keywords most searched by your audience to include in the captions or comments in the image.
The same is true with location. By marking a spot in the photo, it tends to appear to more people and thus attract more likes and new followers.
Instagram managers help develop a specific plan for the network, making the account more professional. Among the functions that these softwares offer are the scheduling of posts and Stories, indication of the best time for posting, monitoring and replying to comments and even the sending of automatic messages. Some tools to automate the network are paid, but there are still free options that help manage Instagram.
One of the ways to attract the attention of followers by appealing to the visual. Therefore, having an organized Instagram feed can be a great differentiator to attract new likes. There are several ways to do this: singer Beyonc, for example, usually posts three visually similar photos in a row, while influencer Gabi Brandt has the habit of using the same filter on the images, to maintain a unity. When executing the tip, determine an aesthetic for your profile and pay attention to how the photos will compose the feed. So just use your creativity.
Beyonc keeps the feed organized in lines, each with a different style and color tone Photo: Reproduo / Instagram
One of the main advantages of using a business account on Instagram is to be able to track metrics to understand and optimize the results of your social network strategy. In this type of profile, you can access data such as reach (number of unique accounts that saw your post) and impressions (total views of the post), among others. For brands and influencers, this is important information to help them better understand followers' behavior. Likewise, the tip can also be used for those who want to boost their personal profile. It is worth mentioning that anyone can have a business account on Instagram, just change the settings of the app.
5. Make sweepstakes and partnerships
One of the simplest ways to gain followers on Instagram by making sweepstakes that share posts or use hashtags. Some influencers usually partner with other users and place it as one of the requirements for the draw that the participant follows both profiles. Other rules to validate participation usually ask to tag friends or share the post on Stories, for example.
Before making draws on your profile, it is worth paying attention to the rules. Since December 13, 2018, it is necessary to request authorization from the Ministry of Finance of Brazil, together with the documentation of the person responsible for the action and proof of payment of an inspection fee. Until then, it was necessary to send the documentation to Caixa Econômica Federal. If a lottery format does not generate the expected engagement, try alternating the prize, the integrated networks, the term or the conditions of participation.
6. Do sponsored ads
Sponsored advertisements are posts that appear in the news feed, in the Explore tab or in Stories, in image or video format, advertising a company's product or service. Celebrities who are owners of some brand usually promote posts so that they appear to people looking for content similar to that. This is a way to give more visibility to the product.
It is worth mentioning that anyone can sponsor their publications. To do this, just have a business account and money to invest.
Instagram lives are a simple and fast way to communicate with your audience from anywhere. The feature allows you to do live streams, instead of recording a video to post later. In this way, the audience can follow in real time the famous in question, in addition to interacting with comments and reactions. Currently, the social network even allows you to save and share the lives in the Stories after finishing them.
8. Comment on hot topics
Commenting on hot topics at the moment can generate clicks and likes from people who share the same ideas as you. In the case of celebrities, taking a stand on a topic, such as politics, can be important in attracting new followers who support the same opinion. In addition, interacting with other profiles, such as through comments, is important to show that you are an active person on the social network.
9. Share your posts on other social networks
The dissemination of one network in another is important to keep followers on top of everything that happens in their media. A good way to engage the public is to ask Facebook to comment on their latest Instagram photo, for example. Warn that having new content on another network is also a way to encourage people to access your other social media to check it out.
Rihanna shared a photo on her Facebook, but marked the Instagram "@" that she reposted Photo: Reproduo / Instagram
Instagram Stories is a tool that allows the publication of photos or videos of up to 15 seconds. These posts are available for only 24 hours and, when the time limit is reached, they are automatically deleted. Precisely for this reason, the tool is great for disseminating everyday things that do not usually go to the feed, something that is very common among the famous.
In addition, Stories offer several resources that help with public engagement, which can also improve the reach of your profile, among them are question and survey stickers and game filters to play with followers.
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