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Celular the product with the most complaints on pre-Black Friday | E-commerce

The balance sheet, closed a few hours from Black Friday, which takes place this Friday (23), also reveals the reasons behind the complaints. The most frequent false advertising, which occurred in 13.6% of cases. Then there is the divergence of values, with 6.8% and the problems in finalizing the purchase, with 6.3%.

According to the evaluation of ReclameAQUI, the leadership of cell phones in the claims ranking can be attributed to the increased level of demand and consumer care, especially with more expensive items like these. If the buyer is faced with misleading prices or problems on the website, do not hesitate to complain.

Check below the complete rankings published by ReclameAQUI for the period, including the list of companies most cited by users.

Main reasons for complaints

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