Just like Black Friday, Cyber ??Monday is a date when stores offer offers in order to move the trade. Unlike what the meaning of the name might suggest, it is not geared exclusively to cyber or technology products. The term "cyber" indicates the form of sale, since the marketing action is planned for online shopping, while Black Friday emerged in the context of physical stores.
READ: Cyber ??Monday: tip finds better offers; know how to use
The event falls on Monday after Thanksgiving Day in the United States, celebrated on the fourth Thursday of November. In 2018, Cyber ??Monday takes place on the 26th, both abroad and here in Brazil, where several retailers are already participating in the campaign. Find out more about the day of stock burning and see how to take advantage of the latest promotions before Christmas.
Black Friday and Cyber ??Monday: five tips for buying safely
Want to buy cell phones, TV and other discounted products? Meet Compare TechTudo
Cyber ??Monday officially appeared in 2005. The Express was coined by Ellen Davis, senior vice president of the United States National Retail Federation, and Scott Silverman. It was broadcast from a Shop.org press article called "Cyber ??Monday" is quickly becoming one of the biggest online shopping days of the year "in the English translation.
The article explained that, according to a study commissioned by Shop.org and Bizrate, 77% of online retailers reported that their sales increased substantially on Monday after Thanksgiving Day, and that the trend was leading to discounts on sales by That year. Since then, the date has been consolidated as part of the United States trade calendar, having moved $ 6.59 billion last year.
It is interesting to note, however, that Cyber ??Monday has been gradually losing its original meaning. This is because, currently, a large part of the sales of Black Friday already occur over the Internet. A 2017 Google survey of consumer habits showed that 80% of respondents did the entire online shopping process, and the trend is expected to continue this year. Thus, Cyber ??Monday is increasingly a kind of extension of Black Friday rather than a driver for e-commerce.
Cyber ??Monday is still not as popular in Brazil as Black Friday, but it already presents considerable numbers for national retailers. In 2017, the date generated R $ 308.5 million, generated from 721 thousand Internet purchases, according to a study conducted by Ebit.
Cyber ??Monday in Brazil has been increasing in volume of sales and participating stores Photo: Reproduo / Raquel Freire
Another survey, carried out by Big Data Corp at the request of PayPal, showed that 78.42% of online stores joined the Brazilian retail date last year, against 56.7% in 2016. The product categories that most offered discounts were toys ( 62.01%), electronics (14.06%) and clothing and accessories (28.42%), in that order.
How to get the best discounts?
The same tips for enjoying Black Friday apply to Cyber ??Monday. One of the most essential is to monitor the price history in Compare TechTudo to find out if the offer is true or fits the so-called "Black Fraud". For this, you can also use an extension for Chrome that sends a discount alert.
Organizing the link of the desired products on the PC, following profiles of participating stores on social networks and registering on coupon sites are also great steps to take before shopping. For this particular event, the website Cyber ??Monday Brasil (cybermondaybrasil.com.br) is a great way to quickly find the establishments that are going to offer promotions this Monday.
Check out how to use Compare TechTudo to find cheap cell phones for sale on the internet Photo: Marvin Costa / TechTudo
It is also extremely important to be careful of scams. Be wary of very aggressive offers, especially from unknown sites. Do not click on suspicious links sent by WhatsApp and have an updated antivirus installed on the device on which you intend to make purchases, be it computer or cell phone.
Via Business Insider and E-Commerce Brazil