Using filters on Instagram photos tends to decrease the number of likes received in publications. This is one of the conclusions of a study by Rowan University in New Jersey. After examining thousands of self-portraits published on the social network, the researchers also found that posting selfies in the workplace or while practicing a hobby can increase the number of likes
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According to Seoyeon Hong, author of the article, the exaggerated use of effects combined with an exacerbated concern to show only the positive side of life itself impairs engagement with content. "Studies on self-presentation suggest that excessive attempts to get others to think positively about an individual's self-image may cause reluctance to get involved," explained the researcher.
Study shows tips to increase the number of likes on Instagram Photo: Paulo Alves / TechTudo
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Also according to the study, using techniques to improve appearance is an attitude seen as a cover-up by the user community. "The number of likes was lower in selfies posted with filters, like stickers or effects that alter the color too much, compared to selfies without those filters," said Hong. In contrast, the most successful photos in terms of likes were those that revealed details of the user's life, such as hobbies, relationships and work environment.
"The results indicate that selfies that provide extra information about individuals in the form of 'social cues', such as professional identity or wealth, can be perceived as an additional willingness to engage with other users of the social network," said the researcher. "As selfies are, by definition, a visual representation of the individual, we suggest that other personal information be provided," he added.
In all, the team of researchers examined 1,873 selfies published on Instagram. The sample was selected at random from a search for the word "selfie" on the social network. The analysis did not consider advertising posts.
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