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Uber app now has exclusive button for female drivers

With the objective of fostering financial independence by driving, from now on, Uber partner women can now receive calls only from passengers

THE Uber announced an indito program for women in Brazil. Called They in the Direction, from now on, female drivers can now choose to search for passengers through a button within the application. THE Uber it also announced other measures that will encourage their financial independence through the platform.

O U-Elas a tool that will allow female drivers to have the option of receiving calls only from other women. The button can be activated at any time. In addition to this feature, the mobility company is providing other features, such as support and information exclusive to them. There is also a discount at the Ipiranga Network, at universities, SmartFit gyms and other health benefits.

Ana Fontes, founder of Rede Mulher Empreendedora (left), Claudia Woods, general director of Uber in Brazil (center) and Tatiana Rocha, brand manager at Localiza Hertz (right)Ana Fontes, founder of Rede Mulher Empreendedora (left), Claudia Woods, general director of Uber in Brazil (center) and Tatiana Rocha, brand manager at Localiza Hertz (right)

In partnership with Localiza Hertz, drivers can rent a car without using a credit card. O They in the Direction it starts as a pilot project in three cities: Campinas (SP), Curitiba (PR) and Fortaleza (CE). Then, the program will go to other regions of the country as of 2020. In other cities in Brazil, Localiza Hertz is providing a 10% discount on vehicle rental.

Still as an incentive, the Uber will guarantee a minimum income of R $ 1,500 to R $ 1,600 for drivers to start, the amount that is valid in the first 100 trips.

Number of women at Uber still low

Uber has over 600 thousand partners in Brazil, however, only 6% are womenUber has over 600 thousand partners in Brazil, however, only 6% are women

THE Uber revealed that it has more than 600 thousand partner drivers registered in Brazil, but only 6% are women. To change this scenario, Claudia Woods, general director of Uber in Brazil, explains that they went after a partner to try to change this disparity. In partnership with Entrepreneurial Women Network, Uber was able to understand the barriers for the female audience. It has been identified that they are concerned with security; have difficulty accessing cars; there are doubts about financial gains and support.

"Analyzing the base of drivers registered on the platform, we saw that there is a big difference between the number of men and women who, in fact, take advantage of this opportunity to generate income"

Claudia Woods, general manager of Uber in Brazil

For pilot cities that will receive the novelty, the Uber has an initial expectation of learning and then setting a goal, said Woods. Asked about now launching such a tool, the executive explains that there is complexity in launching such a platform and that to reach the final goal, a support and research network was needed.

In addition to U-Elas, partner drivers will receive incentive supportIn addition to U-Elas, partner drivers will receive incentive support

?Having a source of income in which the hours worked are defined by the woman herself, as in the case of being Uber's partner drivers, favors her financial independence?

Ana Fontes, founder of Rede Mulher Empreendedora.

THE Uber it has other initiatives to empower women. One of them Women and the Global Compact to guide companies around the world to achieve gender equality through female entrepreneurship, among others. O U-Elas will be available from November in the three selected cities.

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