As usual, the PricewaterhouseCoopers (PwC), a consulting and auditing firm, released the results of its annual study on investment trends among 1,000 (Global Innovation 1,000) the world's largest research and development companies.
For those who do not remember, it was in this study that Ma occupied the top of the list of the most innovative companies six times in a row this year, it could have occupied that position for the eighth time, if in 2017 it had not lost the position to Alphabet, company- me from Google.
Nevertheless, in 2018 Apple was again considered by PwC to be most innovative company in the world.
In the last year, as we mentioned, Ma invested about $ 14.2 billion in R&D, an increase of almost US $ 3 billion compared to last year.
In the PwC framework, however, Apple's investments in R&D appear as US $ 11.6 billion, a figure referring to last year (2017). If it were to take into account the value of 2018, it could rise to 5 position among the largest investors in this area.
Overall, the investments of most of the 1,000 companies that are listed in the study in this area were higher, reaching a record value of $ 782 billion which means an increase of 11.4% in relation to the amount invested in 2017.
In addition, the Cupertino giant received the title of ?innovative high-leverage? company by PwC. But what does that mean exactly? Basically, ?leverage? is a financial strategy used to raise the potential for return, investment or business.
In the case of the study in question, the consulting company analyzed the results of three surveys carried out in 2007, 2012 and 2017 to create a performance picture of the companies analyzed. In this way, only two companies qualified as ?high leverage innovators? in all three years: Apple and Black & Decker. According to PwC, these companies ?get more return for their investments in R&D than their competitors?.
Finally, PwC pointed to the consistent success of Apple and Black & Decker as innovation performance goals that other companies should aspire to achieve. However, few companies in the Global Innovation 1,000 achieve this goal in a given year or in the short term, the result of meticulous attention ?strategy, culture, executive involvement, insights of the customer and execution in all stages of innovation ?.
via Apple World Today