YouTube started on Thursday (29) to release the posting of videos in the format of Stories to content creators. The feature has been strictly tested by the company since 2017, when it was announced under the name Reels. Since then, some features have changed. In addition to the name, the feature now allows videos to be on the air for seven days or until the channel owner decides to delete it. At first, the idea was that the content had no time limit to remain in the air.
The goal is to give YouTube creators a new way to engage with fans. Currently, influencers often mix platforms and opt for shorter videos to improve interaction on Instagram, for example. The tool, available for Android and iPhone phones (iOS) and in an online version for the desktop, will not yet be released to everyone. According to Google, Stories will be made available "to all qualified creators with over 10,000 subscribers".
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YouTube releases Stories for first channels of the platform Foto: Divulgao / Google
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The basis of how YouTube Stories works similar to the model used on Facebook and Instagram, originally launched by Snapchat. The videos appear in full screen, vertically, and have a counter that starts the next recording automatically. It is also possible to add text, music and stickers to enhance the look of the publication.
In the United States, some famous influencers criticized the lack of resources in the new format. Unlike other platforms, YouTube Stories have public comments, as well as the common videos on the site. However, the channel owner can only respond in video form. In addition, there is a function to incorporate links to the content.
With the release for the first creators, Stories should start appearing to users of the service. The content will be displayed in all areas of the website and the app: in the subscriptions tab, on the home screen and in the "On High" menu.