A special episode of The Talk Show, podcast presented by the site editor Daring Fireball, John Gruber, was recorded yesterday during the second day of events at the Worldwide Developers Conference (WWDC) 2018. As in previous years, two Ma executives joined Gruber to talk about the news announced last Monday (4/6).
The guests of this edition were Greg Joswiak, vice president of marketing for iOS, iPhone and iPad; and Mike Rockwell, which leads the group that develops Apple's augmented reality features. During the interview, the executives talked about augmented reality (including, of course, ARKit 2.0), iOS 12 and macOS Mojave.
The conversation began with a presentation by Rockwell, who before leading Apple's augmented reality and virtual reality team, was Avid's chief technology officer and then Dolby's vice president of research and development. At the Cupertino giant, Rockwell operates, in addition to AR development, with the support that Ma offers to companies that build headsets of virtual reality.
Regarding the news announced last Monday during the first day of the conference, Gruber questioned the company's objective with the new file format USDZ, created by Apple and optimized for sharing and 3D graphics.
According to Rockwell, the company's intention with the new format to universalize documents in 3D, something more or less like the PDF format.
One of the things that has been challenging is that there are several different file formats. There was no optimized format to provide an AR experience. We want to create something like ?the PDF of augmented reality?.
We work with Pixar and then with Adobe. We also connect with all the other major suppliers of 3D tools. What they are telling us is that they will provide native support for this format in their tools.
The conversation extended (for quite a while) regarding the new augmented reality features made available with ARKit 2.0.
Then, Gruber introduced the new features of iOS 12 emphasizing the system performance on older devices like the iPhone 5s and iPhone 6 Plus and ?nudged? Apple executives by asking them if Apple intentionally slows down the performance of older iPhones with new software.
Joswiak joked that this was the most absurd thought and said that Apple focused on the performance of older devices under heavy use.
This is the craziest thought in the world. Are we going to give users a bad experience and then they go and buy our new product? Regarding the point that you highlighted, so many things have happened that people have forgotten how important software updates are. Over the years, we have developed incredible updates.
What we wanted to do was to pay special attention to older devices under load. The devices do well in laboratory tests, but some people use them more intensively than others. It is these people who have experienced slower.
The presenter also commented on features other features of iOS 12 such as the new features of Do Not Disturb, the advances of Crab it's the Screen Time. Regarding the latter, Joswiak argues that Apple knew it was time to provide this type of information to users.
This feature is not a reaction to something that has happened in the past few months. The team has been working on this for over a year. What we knew that had to be right was the information and letting people know how long they've been using the apps in different categories of apps, how many notifications you're getting and where your notifications are coming from.
Even how many times you picked up the device is really very interesting to see. I think 95% of people will want to see this information. This helps them to understand and balance usage with the devices.
The highlight regarding macOS Mojave was due to the Dark Mode. According to Joswiak, the new feature was implemented based on use by editing and programming professionals.
Professionals want their content to appear on the screen and everything else to decrease. And for the rest of us, it's really cool.
Finally, Joswiak commented on the approximation between applications developed for iOS and macOS, arguing that there are iOS apps that would be awesome on the Mac.
There are many iOS apps. Not all will be great Mac apps, but many will be great. If we do our job correctly, there shouldn't be much work for that to happen.
For those who want to check the chat in full (in English, of course), the video is right on top. ?