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Has arrived! Understand how Roku will work in Brazil

One of the most famous smart TV operating systems, Roku arrives in Brazil today. Check out the advantages

O Roku, an American smart TV operating systems company, announced on Tuesday (21) its arrival in Brazil. The brand known for set-top-boxes, devices that allow to make the television connected, similar to Google Chromecast, but in the country it bets on the TV market with the line Roku TV.

?A pleasure to take Roku to Brazil, one of the largest streaming markets in the world?, celebrated Anthony Wood, executive president and founder of Roku.

?With the arrival of Roku, consumers in Brazil will be able to watch all their favorite TV shows and movies on the Roku platform, easy to use and available at an affordable price. We want to offer streaming to everyone in Brazil. ?

said Anthony Wood, executive president and founder of Roku

Smart smart TVs at an affordable price

O Roku is bringing to Brazil two models of smart TV in partnership with AOC: the most accessible is 32 inches and HD resolution, with a launch price of R $ 1,200. THE Roku TV more expensive goes for R $ 1,600 and has 43 inches and Full HD resolution. TVs will also be manufactured by partnering with AOC and can already be seen on the official website of AOC in Brazil.

Models for sale

  • 32 inch: HD with integrated wired and wireless connectivity;
  • 43 inches: FHD with integrated wired and wireless connectivity.

?We are excited to partner with AOC to bring the first Roku TV models to Brazil. AOC is one of the leading smart TV brands in Brazil and now, with the Roku operating system, consumers can enjoy a more accessible and easy to use streaming experience ?

said Arthur Van Rest, vice president of Roku international.

Among the features offered, TVs bring experience for streaming, cable / satellite and antenna with a personalized home screen; ease to discover content; remote control with shortcut buttons of some channels; ability to control TV via the smartphone app, in addition to ?private mode? for the headset (available for Android and iOS).

Roku arrives in Brazil with two 32 and 43 inch smart TVsRoku arrives in Brazil with two 32 and 43 inch smart TVs

The two televisions rotate Raku OS, the operating system of the Raku, which allows watching content from Netflix, Amazon Prime Video and HBO GO, in addition to using Spotify, Deezer, among others. Raku offers several films and TV espiosdios with more than 5,000 channels of streaming, which are available in Roku Channel Store. The company explains that consumers themselves can access the channels on demand (?On demand?, in free translation) on the home screen of Roku TV.

O Raku OS classified as ?the heart of the platform?. It was developed exclusively for TVs.

Smart TVs will be in physical retail starting in February. However, the models will be marketed on the Casas Bahia, Extra and Ponto Frio website as of this Wednesday (22).

Roku TV strategy

In a recent interview with the newspaper The State of São Paulo, Wood explains that the company has focused on conquering the North American market for a long time. For him, time to cross borders. Wood still reinforces that Brazil is a great streaming market.

The company, however, reaches the national market with great care. Instead of offering its TV Box sets, it was decided to launch a TV brand to gradually consolidate itself, conquering the Brazilian public.

Anthony Wood, CEO and founder of RokuAnthony Wood, CEO and founder of Roku

Partnership with Globoplay

In order to offer streaming without giving up the local content, the Roku also announced a partnership with Globoplay, the service of streaming gives Globe, a platform accessed by more than 22 million people.

The app Globoplay be integrated into the company's televisions, but users will have to subscribe for R $ 21.90 per month to access the content. That is, no difference from other smart TVs on the market.

The partnership with Roku is of strategic importance for the development of the streaming market in Brazil. The content of Globoplay will allow Roku an excellent position in our market at the start. Given the relevance of its platform in other countries, we see Roku with excellent potential in our country.

said Fernando Ramos, executive director of G2C Globo.

For Erick Brtas, general director of Globoplay, ?Roku is a key partner in the expansion of Globoplay. It will improve the experience of those who consume streaming services on TV, it will bring more competition and quality to the market ?.

In addition to Globoplay and other services already mentioned here (Netflix, Amazon Prime Video, HBO GO, Spotify and Deezer), are on the list of services offered by the Roku in Brazil: Baby First TV, DAZN, Google Play (to watch movies and TV shows), Happy Kids, Looke, Playkids (Brazilian educational channel) and Youtube.

So far, there is no forecast to launch in Brazil the set-top-boxes to compete with directly with Chromecast and Apple TV.

Source: Roku.