Since the launch in September of last year, the iPhone 11 line has been registering considerable success in several markets, helping (and a lot) in Apple's global growth.
This can be confirmed by the new report from the Strategy Analytics, which showed that the Cupertino giant led sales in the fourth quarter of 2019, beating Samsung and Huawei, its biggest competitors.
The document reveals that, during the analyzed period, Apple sold about 70.7 million iPhones. These figures represent a 7% increase compared to the fourth quarter of 2018, which totaled 65.9 million units sold.
If we think about it, Apple's growth is quite remarkable, given that the smartphone market remained stagnant for much of 2019. According to Neil Mawston, CEO of Strategy Analytics, this was the company's best performance since 2015, increasing its global share from 18% to 19% last year.
The increase in sales clearly shows that the company's strategy of selling more "affordable" models, such as the iPhone XR and the recent iPhone 11, has worked, something that should be maintained in this year's iPhone 12 line.
In general, the Strategy Analytics points out that Apple sold about 197.4 million iPhones in 2019, consolidating its share among the three largest manufacturers in the world.
In 2020, the company is expected to announce four iPhones, but possibly none to support 5G, given that this technology has not been Apple's focus at the moment, according to CEO Tim Cook.
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