Epic Games announced last Tuesday (4) its own app store, to compete with Google Play and App Store: the Epic Games Store. Responsible for Fortnite and Unreal Engine 4, the manufacturer proposes to charge lower fees than rivals in the industry. It will keep only 12%, while developers will earn 88% of revenue. In addition to offering their titles to players, the creator will make third-party apps available. At first, the games will be available on PCs and Macs, from Apple. In 2019, the virtual store may also arrive for Android and other open platforms.
The store arrives after Epic Games distributes Fortnite for Android outside the official Google store, the game was launched on the company's own website. Users used an installer on the page to download and thereby access the application. The decision was made after the high prices charged by the app stores. The launch date of the platform has not yet been announced, but the developer stated that more news will arrive during the Game Awards (check out the nominees), an award considered the "Oscar" of the gaming world occurs on Thursday (6).
Fortnite for Android reaches 15 million downloads
Epic Games Store the new app store from the Fortnite developer Photo: Divulgao / Epic Games
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How the Epic Games Store works
The new app store will charge more attractive fees compared to competitive practices. Game developers will collect 88% of sales revenue and Epic Games will keep 12% of sales. Creators can use Unity or Unreal Engine 4 which will have 5% of royalties paid by Epic Games itself. The rivals of the sector usually charge 30% of game creators 70% stay with the creators.
Another novelty is the rapprochement between game developers and players. Users will have access to news and game updates through a newsletter. In addition, creators will gain more autonomy in their game pages and news feed. This is due to the fact that there are no more unwanted advertisements in stores and paid advertisements in search results, for example.
Epic Games revenue division chart, new bet from Fortnite developer Photo: Divulgao / Epic Games
Epic Games also offers a partnership between game developers and content creators whether they are YouTubers, streamers or bloggers. Whoever indicates the games receives a share of the revenue established by the creators and Epic Games keeps 5% in the first 24 months.
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