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WhatsApp Business sue those who send bulk messages in the app | Social networks

WhatsApp can sue companies that send mass messages to customers through WhatsApp Business. The messenger put into effect as of last Saturday (7) a rule that implies lawsuits against commercial establishments that trigger batch or automated messages. The move, announced in July by the company, could also involve third parties, such as marketing agencies that offer spam platforms for hiring.

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The company controlled by Facebook says the practice violates the terms of use of the service. The measure applies to the commercial edition of the application and is not related to batch shipments in the regular version, through the transmission lists.

WhatsApp updates terms to take legal action on Photo: Helito Beggiora / TechTudoWhatsApp updates terms to take legal action on Photo: Helito Beggiora / TechTudo

WhatsApp updates terms to take legal action on Photo: Helito Beggiora / TechTudo

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In a statement on the official website, WhatsApp clarifies that it was already taking legal action against companies with clear signs of breach of terms of use. This time, the measure will also be extended to users identifiable by means of public information available on the web. The messenger cites, for example, the advertising of companies that sell services that violate the rules of the chat app.

Messages exchanged in WhatsApp Business are encrypted, just like in the traditional version. However, the company can combine public information, such as phone numbers and profile pictures, to map accounts that adopt spam.

According to WhatsApp, its artificial intelligence systems have already suspended or banned millions of users who broke the service's rules by sending mass messages. However, it is not clear whether all of these accounts are for companies or also include individuals.

The mass mailing tool has already been criticized and abused during the 2018 elections in Brazil, when it was used to spread rumors and fake news. The controversy encouraged the creation of security features in the app, such as the message forwarded warning and the function to report false news.

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WhatsApp: questions and answers about message transmission list

WhatsApp: questions and answers about message transmission list