In the future, Facebook may know where the user is going, in addition to the current location. According to information from the Buzzfeed News portal, the social network has registered several patents on technologies capable of predicting future locations of users. To make an assumption, the resources would use previous information on the location of the profile and other people as well. It is worth remembering that, despite the registrations made by the social network, the implementation is not confirmed.
One of the new domains of Mark Zuckerberg, CEO of the company, is called "Offline trajectories and contains a method for calculating the" probability of transition based, at least in part, on previously recorded location data associated with a plurality of users who were in the current location ". For example, you have the habit of going to a certain restaurant where the Internet signal is weak after leaving the gym. Upon realizing this and seeing your travel to the location, the software could preload your timeline.
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Facebook already collects location data from users Photo: Luciana Maline / TechTudo
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The patent entitled "Prediction of location via wireless signals on online social networks" describes how tracking the strength of Wi-Fi, Bluetooth, mobile data and NFC signals could help estimate the user's current and future locations, such as alternative or reinforcement to GPS. The resources provide enough content for the platform to formulate a hypothesis.
Another possibility is to use data from users with similar profiles to plot behavior. The patent "Predicting user locations and movements based on historical locations for users of an online system" details the use of location information for multiple people to detect trends in displacement. According to the document, the technology could have a variety of applications, including "directing advertisements to users based on locations and providing information about users' movements".
Map that is part of the Facebook patent shows how the technology would work Photo: Reproduo / Buzzfeed News
If multiple individuals with similar profiles visit locations A, B and C in a city in a certain period of time, Facebook can understand the group as a "common chain". In this way, when a user with compatible characteristics is at location A, he may be exposed to advertising from the other two places.
The registration of a patent does not necessarily mean that the function will be implemented. However, it is worth mentioning that Facebook already collects and explores location data. There are local advertisements, check-in tool, friends nearby and real-time location on Messenger. In addition, the company also already monitors data on other devices nearby or on the same network as yours, Wi-Fi access points and towers in the vicinity, outside the signals and actions online and offline from other data providers.
The value of the location information is very relevant. In addition to improving the social network's advertising mechanism, this data can help prove to companies the effectiveness of advertising. At the very least, they will be useful to understand more about who each user really is, from the places frequented by him and monitored via the web version or in the applications for Android and iPhone (iOS).
Via Buzzfeed News and Engadget
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