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App Coca-Cola Christmas shows bears with augmented reality in the can | Apps

Coca-Cola launched the Natal Coca-Cola app for Android and iPhone (iOS) that allows you to use soda packaging to reproduce Christmas-themed animations. The resource uses augmented reality technology to create stories led by the famous white bear family, which turns 25 and has already become a tradition in the company's year-end commercials. Four messages are available with the following headings: 'If you can't, ask for help'; 'When one speaks, the other listens'; 'Christmas caravans'; and 'At supper, everyone participates'. Each package has a different story.

To perform the procedure on the tool it is necessary to have aluminum cans in versions of 310ml or 350ml or PET bottles of 2L or 3L. In the following tutorial, check out how to use the Natal Coca-Cola app to play the animations. The walkthrough was performed on an Apple smartphone, but the interface and use of the application are identical in the Google operating system.

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Learn how to use the Coca-Cola app to see Christmas animations Photo: Eduardo Manhes / TechTudoLearn how to use the Coca-Cola app to see Christmas animations Photo: Eduardo Manhes / TechTudo

Learn how to use the Coca-Cola app to see Christmas animations Photo: Eduardo Manhes / TechTudo

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Step 1. Install the Natal Coca-Cola app on your phone. When you open the app for the first time, you will be asked to access your location. Touch "Allow" to authorize. Then, you must select the Coca-Cola packaging you have. Once this is done, press "Play" ("Start");

Choose the type of packaging to be used in the Christmas Coca-Cola app Photo: Reproduo / Helito BeggioraChoose the type of packaging to be used in the Christmas Coca-Cola app Photo: Reproduo / Helito Beggiora

Choose the type of packaging to be used in the Christmas Coca-Cola app Photo: Reproduo / Helito Beggiora

Step 2. The application will also need to have access to the cell phone camera to work. When prompted, press "OK". Then, frame the soda can or bottle until the virtual packaging appears. When this happens, touch the play button to start the animation;

Allow the Natal Coca-Cola app to access your phone's camera Photo: Reproduo / Helito BeggioraAllow the Natal Coca-Cola app to access your phone's camera Photo: Reproduo / Helito Beggiora

Allow the Natal Coca-Cola app to access your phone's camera Photo: Reproduo / Helito Beggiora

Step 3. Finally, just watch the message. The user can move the cell phone to see other angles and move the camera closer to the can to observe the details. When the animation is finished, you can play it again by tapping "Watch again" in the lower right corner of the screen, or go back and choose another package to see a different display.

View the Christmas animation in the Christmas Coca-Cola app Photo: Reproduo / Helito BeggioraView the Christmas animation in the Christmas Coca-Cola app Photo: Reproduo / Helito Beggiora

View the Christmas animation in the Christmas Coca-Cola app Photo: Reproduo / Helito Beggiora

Ready. Take advantage of the tip and have fun with Christmas messages from the Christmas Coca-Cola app.

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