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World Cup helped app stores beat record downloads and revenue

After Sensor Tower brought its data for app stores last quarter, last week, now Annie app to do something similar but with a slightly different tactic.

According to the statistics firm, the second quarter of 2018 saw records of revenue and downloads being broken when we consider the total activity of the two main app stores in the world, the App Store it's the Google Play. Were 28.4 billion of app downloads in the period (a 15% growth over the same period of the previous year) and an $ 18.5 billion.

App Annie Survey of App Stores, Q2 2018

Google Play, as expected, far surpassed the App Store in terms of downloads, its brand was 160% higher than that of Ma's store in the last quarter. In terms of money generated, as we also got used to, the opposite proved to be true and the Apple app store performed 80% better than its rival.

App Annie Survey of App Stores, Q2 2018

The main responsible for this growth? According to App Annie, the increasingly rapid proliferation of smartphones in ndia one of the main factors for the expansion of app stores, with Google Play having a clear advantage here after all, the Indian market has a much higher penetration of Android than iOS.

Another factor that helped stores to break records was, surprisingly, the FIFA World cup: in already consolidated markets, such as the USA and Europe, downloads and subscriptions to sports apps and streaming they skyrocketed before and during the football tournament. In the United Kingdom, for example, the use of sports apps rose 65% in the first three weeks of the World Cup compared to the previous three weeks.

App Annie Survey of App Stores, Q2 2018

Putting the two stores together, four Facebook applications occupy the top four positions in the most downloaded ranking in the world Messenger, Facebook, Whatsapp and Instagram, respectively. In the field of games, in turn, the phenomenon of popularity Helix Jump maintained the leadership.

App Annie Survey of App Stores, Q2 2018

In terms of consumer spending, the Netflix remained at the top of the list, while the game Honor of Kings topped that category.

Will these rankings be the same in the coming months? Let us wait.

via TechCrunch