As if reports of the reduction in the manufacture of iPhones at the end of last year were not enough, the Nikkei reported today that the company would now have cut production of the new gadgets up to 10%. What's more, this would be valid for the entire first quarter of 2019.
According to the report, Apple reportedly notified its suppliers of reduced orders for the iPhones XS, XS Max and XR at the end of last month. Although the cut in the production of each model has not been disclosed, a company official said that number is average and that the reduction will depend on which model the manufacturers are producing.
In this sense, the projection is that the production of iPhones will be around 40 to 43 million units for the current quarter, below the 48 million devices previously forecast. Indeed, this is a worrying scenario for Ma, in which Counterpoint Research has already recorded a 20% drop in sales.
We know that the sale of iPhones will not break records in Apple's first fiscal quarter of 2019, especially after the release of the revenue review letter. In that publication and in an interview given CNBC, the company's CEO, Tim Cook, attributed the fall China in part, trade war between the country and the United States, despite claiming that the iPhone XR has been a success since the day of its launch there.
However, the U.S. Department of Commerce, Wilbur Ross, was also interviewed by CNBC and said that Apple's current difficulties "have nothing to do with commercial tensions in China".
. @SecretaryRoss on $ AAPL warning: "I don't think Apple's earnings miss had anything to do with the present trade talks" pic.twitter.com/bFqjkTnyUC
– Squawk Box (@SquawkCNBC) January 7, 2019
@SecretaryRoss on $ AAPL alert: "I don't think Apple's profits had anything to do with current business negotiations."
Ross admitted that tariffs and trade negotiations had a negative impact on the Chinese economy, but recalled that, despite the possibility, Ma's products were not charged during U.S. sanctions against China and that he therefore does not believe there is a correlation. between the low sale of Chinese iPhones and the trade war.
The secretary's comments follow the line of thought advocated by the American president, Donald Trump, who defended last week the idea that the company ?will be fine? and that $ AAPL has gained a lot of value under his government.
via 9to5Mac, AppleInsider