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Two months of a Brazilian using Apple products / services in the United States

I know when I can generalize what I am going to say now, but we Brazilians have a certain habit of thinking that in Brazil ?? things do not work well and that the United States is light years ahead of us for several things.

This will depend a lot on what you seek as quality. There are many things that they really do better (obviously, from my point of view), but there are some that are long overdue. Speaking of another way, what may seem good to them may be old to us, such as the banking system. So I decided to write this article, focusing on my experience using "things" related to the Apple world for being here in the USA for two months, kind of living the life of an American.

To contextualize the conversation, I am in training in Jacksonville. Although I stay in Florida and just two hours from Orlando, I practically don't see Brazilians around here like Mickey's land or Miami; a very calm city (save the tornadoes in the late afternoon), so I can say that it is really a typical American life.

In-store service

Here, as in So Paulo and Rio de Janeiro, there is only one Apple store nearby (coincidentally, it is glued to a Tesla), very cute. There are others in the region, but they are in cities not so close. I got here and needed service for my AirPods and a few more times later for my Watch and the iPhone of a friend who came by.

Apple St. Johns Town Center in JacksonvilleApple St. Johns Town Center

Taking into account that there is only one store, every time I got service for the same day without having an appointment and without having to wait more than an hour for that, it was enough to go there around the end of the day.

In this regard, it is certainly better here than in So Paulo or Rio. In either of the two Brazilian stores, for you to arrange a delivery or you have to get up early in line. But calm down. Before celebrating, as always, it depends * a lot * on who serves you; I have noticed for years that Apple's service standards are still lacking. I even venture to say that the attendants in Brazil are better trained and more willing to solve customer problems, even though a lot of people arrive there full of lame excuses and attempts to ?find a way? to win a new product or have your problem resolved very quickly.

Another example of this: I bought the black Apple keyboard in London and, when I got home, I noticed that some keys are in different places. When I called Apple Brazil, they said that they would not be able to change but that maybe they could do it in the USA. With that, I brought the keyboard with me; the first attendant and the manager said that it was impossible to change, but after 30 minutes I tried again with another person, who asked: ?Wow, were you dissatisfied for taking a different keyboard than you wanted?? less than 5 minutes he switched to me for the american model. You have to know how to deal with Apple.

But see how not everything is just flowers: when trying to exchange my Apple Watch, I found that now in the USA there is no more stock in store for exchange. They send the unit to a repair center and return it within six business days. In Brazil, when they are in stock, they change immediately.

So, in terms of availability for service in the USA it is better, but for the quality of the service itself, I venture to say that in Brazil, the attendants are much more attentive (even when they cannot help due to certain limitations imposed by Apple itself).


?Uhull! In the USA it should work great, right? Only in Brazil it doesn't work, right? ?

Apple Maps

Even having navigation point to point, not quite. Apple Maps may be working well in big cities like New York, San Francisco and Chicago, but here, the pace of updating the maps here is very slow. The application made me go around a lot more times for not knowing some streets, while on Google Maps it doesn't happen with the same frequency (I didn't see it happen, actually). Incidentally, it made me lose my hopes of seeing something working well in Brazil so early.

I like to use Apple Maps here only for integrating with Watch, because that way I have feedback on my wrist more intelligently when I have to turn right or left and I don?t need to keep looking at my phone, but sometimes I had to confirm it in the ?neighbor?s app ?To make sure you were on the best route.

What is improving, on Apple's maps, is the indication of points with transit. It's not as good as Google's, but it's much better than last year they've clearly been messing with some things.

My conclusion about this topic is that it is still very bad!

Apple Pay

?Nooossa, yes it should work much better n, it's been there for years! It can't be bad, right? ?


Apple Pay with Visa

Believe it or not, using Apple Pay in the USA is much more difficult than in Brazil. Here is what they call the ?payment path? that establishments choose to work with; this is to be able to fight for fees and not have to pay to Apple or another intermediary. Big Walmart-type brands, for example, have their own payment system outside of traditional physical cards and cash. So if you try to use Apple Pay at Walmart, you won't be able to.

Other places like restaurants do not have wireless machines available as we have in Brazil, to take on the table. Here still in the old scheme: they take your card and take it to the cashier to be able to collect the bill and even many of these cash machines do not have NFC for us to pay using Apple Pay.

At this point, my experience in Brazil is much more positive. We are just going through an adaptation phase so that everyone learns how to use the system, but I myself have even gotten used to teaching the attendants to use the machines a few times.

I can compare it to the experience I had in London a few months ago. There they have basically gone through this learning curve, so when you take your phone out of your pocket they usually already know that you will pay with a virtual card. just a matter of time, be patient. ?


If you know a little English to talk to Siri and you need information here in the USA, it is certainly much better than in Brazil, both for the results it brings, as well as for the way you respond to the most fluid speech and not to ? robotized ?as our Brazilian Siri.

For other paid features (like iCloud, Apple Music, etc.), you need to ignore the dollar to real conversion factor, after all, who lives here gets paid in dollars, so we see that we really pay dearly for things. We have to take into account only the number, because proportionally the same account that is made here. Think of US $ 1.99 for them as if we thought of logical R $ 1.99 that for Apple this account does not close, as it needs to receive the converted money and it would take a big loss, but this "fault" of the weak value of ours currency. At this point, Americans are ahead, pay "less" and have better titles available or pay "less" and receive the same service.

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What do you think of all of this? Rest assured that this one who writes to you has not become an alienated person who will start talking badly about Brazil when he sees how many things work here; I try to replicate what I think is correct in my daily life in Brazil, as I am an optimist and I think that things always have a way. ?

And you, focused on the theme Apple Brazil and the USA (or elsewhere), what do you think? Did you have this view of what works or not around here?