Podcasts are on-demand audio programs, and the listener can listen to them at any time, unlike traditional radio programs. This type of audio format is increasingly popular in Brazil. According to data released by Spotify in November, consumption of this content model in the country has grown by 21% per month since January 2018.
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The variety of the format is impressive: it is possible to consume news about politics, stay on top of the opinion of film critics, listen to comments about sports championships and witness debates on any subject. Next, understand what a podcast is, the story behind the content model, and what it takes to record audio programs.
What are podcasts? Online audio programs are successful in Brazil Photo: Rodrigo Fernandes / TechTudo
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Podcasts are audio programs that can be downloaded from the Internet or played on streaming services. Organized in a series of episodes, podcasts can address various topics, from politics, entertainment and sports to sexuality. You can listen to the episodes individually or subscribe to the program, which is usually free.
How did podcasts come about?
The term podcast comes from the combination of "iPod", Apple's audio player, and "broadcast", an English word that means "broadcast". Credits for creating this concept are attributed to former MTV VJ Adam Curry and software developer Dave Winner. In 2004, they created a program called "iPodder", which allowed you to automatically download streams from the Internet to iPods.
Podcast term comes from the combination of the words 'iPod' and 'broadcast' Photo: Barbara Mannara / TechTudo
It didn't take long for companies to recognize the potential of the novelty. In 2005, Apple released iTunes 4.9, the first update with native podcast support. In the same year, the then President of the United States, George W. Bush started to make his weekly broadcasts available in this type of format.
In Brazil, the podcasts "Mamilos", which discuss various political topics, "NerdCast", produced by the Jovem Nerd portal, and "Caf da Manh", a daily news program for the newspaper Folha de S. Paulo, are among the most played on streaming platforms.
Unlike traditional radio programs, podcasts can be heard at any time, just access sites and services that add this type of content. One of the most popular is SoundCloud, which stands out for allowing greater interaction between podcasters and listeners. In addition, the service allows you to create playlists, add tracks to play later and, in some cases, download audio to your PC.
Apps offer free podcasts for iPhone and Android Photo: Rodrigo Fernandes / TechTudo
Anyone who wants to invest in the production of podcasts will certainly need to subscribe to SoundCloud Pro Unlimited, which costs $ 16 a month. However, even in the basic mode, which is free, the user is entitled to 3 hours of upload per month with publication via RSS, access to basic personalization statistics and controls.
Another platform widely used to listen to podcasts is Spotify, which is already well known among music lovers. The service has an exclusive section for this type of content, and listeners can filter programs by genre, story; news and politics; art and entertainment, among others. It is possible to save stations and individual transmissions in a library, which is available in all versions of the platform. In this list, the TechTudo gathered eight apps to listen to podcasts on Android phones or iPhone (iOS).
The first step in recording a podcast is to define what the program is about. As much as you can address different issues throughout the episodes, it is interesting to focus on a certain subject to be able to break it down and deliver quality content to the audience.
In summary, the podcaster needs to have three pillars in mind before starting production: what he wants to communicate, who wants to send the message and how he wants to speak, as explained by the director of Spotify Studios in Latin America, Javier Piol, in an interview with TechTudo.
A way to make your podcast more dynamic and attractive by inviting others to participate in the recordings. If the subject of the literature program, for example, it is worth inviting authors to comment on the latest trends in the literary market. In this case, podcasts can follow the format of an interview, debate or round table.
Shure MOTIV MV5 has a vintage design and an ideal desktop microphone for podcasts Photo: Melissa Cruz / TechTudo
After defining the theme and guests of the podcast, it is important to plan the content. Draw up a simple script of what you intend to talk about, with the sequence of topics that will be covered, important statistical data and information that cannot be left out.
Then, separate the equipment for recording. Although the format does not require a lot of financial investments, it is important to acquire a good microphone, capable of capturing the audio with quality and transmitting the message without noise to the public. To record and edit the podcast, you can use programs like Audacity and Adobe Audition. Finally, register the program in an aggregator of your choice.
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