It is not new that the Apple CEO defends the right to online privacy and security of user data on the web. In addition to emphasizing the importance of companies 'transparency regarding the use of their customers' data, Tim Cook also pressured the American government to pass more comprehensive privacy laws in a new magazine column TEAM.
In the publication, Cook analyzed what he called the ?black economy? (practiced by companies that collect and sell user data); according to the executive, consumers should have the power to ?erase their data whenever they want freely, easily and online, once and for all?.
In 2019, it's time to defend the right to privacy – yours, mine, all of us. Consumers should not have to put up with another year of companies that irresponsibly accumulate profiles of huge users, data breaches that seem to be out of control and the ability to control our own digital lives.
To guarantee that right, Cook asked Congress to pass a federal law that includes a reform package to protect and empower consumers. In the publication, he recalled the four principles that US privacy laws should prioritize.
First, the right to have personal data minimized. Companies must challenge themselves to remove identifying information from customer data or avoid collecting it in the first place. Second, the right to knowledge to know what data is being collected and why. Third, the right of access. Companies must facilitate access, correction and deletion of their personal data. Fourth, the right to data security, without which trust is impossible.
More than that, the executive argued that this legislation should "expose participants who traffic user data". He further suggested that Federal Trade Commission (FTC) establishes a ?data clearinghouse? basically, a mediating institution in which companies that collect and sell personal information must register their activities. For Cook, this would allow consumers to track transactions involving their data.
Yesterday, Republican Senator Marco Rubio introduced a new data privacy law yesterday, the American Data Dissemination Act. The bill, in short, allows the FTC to write new online privacy recommendations for the US Congress; on the other hand, it could override existing state laws like the law passed in California last year, which requires companies to disclose the types of data collected, allowing consumers to choose not to have their information sold.
Naturally, Cook's publication supports Apple's belief that privacy is a ?fundamental human right?; the company also states that it intends to minimize the collection of personal data and indicate which data is recorded by the company or not.
This year, Ma placed a gable close to the place where the Consumer Electronics Show (CES) 2019, in Las Vegas, which said ?What happens on your iPhone, stays on your iPhone?.