Have you heard of Giving? This is an internal Apple volunteer program that, among other actions, encourages employees to make donations to charities (Apple contributes the same amount for each donation registered to one of the NGOs participating in the program) and participate in the day. the day-to-day activities of these institutions, with benefits for employees with volunteer hours.
Perhaps you have never heard of the program because it is not the kind of thing that Apple touts so forcefully but it is undeniable that it makes a difference, as shown in this statement published today by Apple.
According to Apple, the Giving has already generated, in its eight years of existence, $ 365 million in donations to charities; of these, more than $ 125 million was donated in 2018 alone. Last year also saw Ma employees participate in volunteer activities for more than 250,000 hours in NGOs around the world.
Speaking of ?around the world?, Apple noted that one of the only global companies that carry out their China volunteer program: around 32 local institutions are eligible to receive Apple's grant incentives. One of them is the Chinese Combat Foundation Poverty, which, in 2018 alone, helped more than 175,000 people at risk or victims of disasters.
Ma's statement also highlighted some very cool initiatives by its employees, such as the campus volunteers from Cork (Ireland), who visit the local school Terence MacSwiney (one of the most disadvantaged in the country) once a week to help teach photography, music, video, programming languages ??and drawing.
As the school principal, Phil O?Flynn stated:
We have a lot of students who have all the odds turned against them. But this program helped to educate them, and we discovered talents that we never knew they had. () You need to create hope, no matter the context in which you work. Sometimes you need a little help with that, and exactly what the program does it raises the school.
As we highlighted on Instagram's MacMagazine, who also visited a school (Dorsa Elemantary, in San Jose, USA) recently was CEO Tim Cook, who took advantage of Martin Luther King Day to ask more people to engage in volunteer activities and contribute to a better world.
Incredible, isn't it? ?