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After all, how to make money on TikTok? Unlike YouTube, which offers channel owners a partnership program to monetize the published content, TikTok does not yet present a native tool of its kind and causes users to look for other alternatives to profit from the platform.
TikTok d money? Understand how famous people profit from the app Photo: Ana Letcia Loubak / TechTudo
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While youtubers can use video ads and other resources, tiktokers (as those who create content for the app are called) have to look for solutions and external tricks, such as sponsoring record labels, selling their own products and marketing with affiliate links. In the following list, learn about four ways to earn money on TikTok.
Digital influencers can get sponsorships through the TikTok monetization team (when the platform contacts content creators), brands or agencies and record companies. In general, sponsorships in the app come in the form of a single video, marked as "paid promotion".
A record label, for example, can sponsor a certain TikTok star because it believes it is influential enough to promote a music recently released by one of its customers, leveraging the number of streams the track. In this case, the deal will be made between the company and the influencer.
In the case of official TikTok campaigns, like the famous #Challenges, the platform will provide sponsorship directly to the content creator. Paid partnerships can yield hundreds to thousands of dollars, depending on the pricing criteria, which include the number of followers, fans and profile likes.
Making money on TikTok is possible with sponsored posts Photo: Rodrigo Fernandes / TechTudo
2. Sale of own products
Another tactic that influencers use to make money at TikTok is to design and sell their own product line. Clothes with phrases or prints associated with the content creator's lifestyle are often the most profitable investment.
Before starting to sell personalized products, however, it is necessary for the influencer to build his personal brand online. This includes creating a recognizable logo and planning a specific approach to a specific niche market, in addition to, of course, a large community of followers.
How to make money on TikTok? Selling products can be a way to make a profit Photo: Divulgao / TikTok
Lives can also help content creators make money on TikTok. During any live broadcast, followers can send virtual coins to the tiktoker, as if they were tipping the presentation. At the end of the live, it is possible to redeem 50% of the coins and convert the corresponding amount to dollars. The 50% is divided between TikTok and the Google Play Store or the App Store.
In an interview with the website Business Insider, a tiktoker Salinakilla, who has more than 880,000 followers, said he usually earns $ 20 to $ 50 a live. "Sometimes I can earn $ 100 or more on a live stream," he told the technology portal. It is worth mentioning that I need to have at least 1,000 followers to make a live on the social network.
Although it does not seem advantageous to followers, sending virtual gifts can help less famous users who are looking for notoriety. This is because, the more the person donates coins, the greater the highlight of his name, and the greater the chances of the influencer disclosing his account. This practice is known as shout out (shout, in Portuguese).
TikTok Lives can also give you money Photo: Rodrigo Fernandes / TechTudo
It is possible to buy coins in quantities ranging from one hundred to ten thousand. To check the price of the packages, open TikTok and select "privacy and settings". L, tap "wallet" and then "recharge".
4. Marketing with affiliate links
In November, TikTok announced that it had started testing a feature that allows users to add clickable links in the bio and in posts. This will make it easier to redirect followers to external e-commerce and maximize profits with so-called affiliate marketing. In this modality, very common among influencers of other social networks, the content creator receives a percentage of the sale from the partner store.
Via Business Insider and Forbes
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