Recently, Apple closed some notorious contracts in different areas of the company including new talent for its thriving service. streaming video and to the battery department of gadgets da Ma. Before that, let's see what's new for Apple Music.
Former BBC Radio 1 and 1Xtra DJ Charlie Sloth joined the Apple Music team last October and, last Saturday, debuted his new program on Ma's service, called ?The Charlie Sloth Rap Show?, as published by NME.
The program combines interviews with celebrities from the world of rap and R&B with the old Sloth painting, called "Fire in the Booth" in which rappers are challenged to do freestyle Live. The presenter also intends to introduce great and new artists and said that he is looking forward to "promoting British music" during an interview with his colleague and Beats 1 DJ, Zane Lowe.
Sloth was fired from the BBC and 1Xtra last November after ten years with the company, and the process was not exactly pleasant. During the Audio & Radio Industry Awards, in October, the DJ was upset to have lost in the Best Music Experts Program category for presenter Edith Bowman and decided to put his mouth on the trombone if we can say so.
At Beats 1, the Charlie Sloth Rap Show airs every Saturday starting at 6 am (Brasilia time). Apple Music subscribers can also check out the playlists program and videos of the presentations.
The producer, screenwriter and creator of the classic late 1990s show "Roswell", Jason Katims, left Universal TV after signing a multi-year contract with Apple, as reported by Hollywood Reporter. The contract will take effect around the end of the first half of this year, when your agreement with Universal expires.
At Apple, Katims will be involved with the creation and development of new projects from the future service streaming video footage of the company from its production company True Jack Productions. Despite this, he remains involved in two ongoing projects with Universal TV and the drama "Away", in partnership with Netflix, and the program "Sisters", aired by Fox.
The move to Apple will bring the producer together with the current executive director of Apple's video production, Michelle Lee, hired at the end of 2017. Previously, Lee and Katims worked together at True Jack Productions, together with the current head of development for that producer. , Jeni Mulein, who also works on the Cupertino giant's projects.
Apple closed, at the end of last month, an interesting contract: Soonho Ahn, then senior vice president of Samsung SDI (battery manufacturer of the South Korean giant), joined Ma to help lead its work with (not surprisingly) batteries, as the Bloomberg.
According to the executive's profile on LinkedIn, he assumed the position of Global Head of Battery Development after serving for almost four years as VP of Samsung SDI, when he led the development of lithium batteries and in ?next generation technologies?.
Of course, Samsung SDI's biggest customer is Samsung itself, but Apple has already bought batteries from the manufacturer in the past. Now, Ma is working to reduce reliance on third-party companies and manufacturing its own internal device components, something that may be directly related to this new contract.
In addition to Ahn, it is very likely that there will be an extremely specialized team behind this undertaking by Ma. We hope, in the future, to see good fruits (read: better batteries) arising from this partnership.