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Is Nike's birthday promotion real? Scam circulates on WhatsApp | Social networks

A WhatsApp scam alleges that Nike is donating free sneakers and giving away free T-shirts for the brand's 55th anniversary promotion. The chain, which has been circulating in the messenger this Thursday (2), informs that the manufacturer would offer 3 thousand shoes and 2 thousand shirts, and the message accompanies a link that supposedly would be the Nike website in Brazil. The promotion is not true, and the fake address is a phishing scam cyber scam that steals data from victims by redirecting them to malicious pages.

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According to Google Trends, Google's search monitoring tool, searches for terms like "promotion nike birthday" and "nike giving tennis" increased in Brazil yesterday, and reached maximum interest on Friday (3). Sought by TechTudo, Nike stated that "it only carries out promotional actions on the official channels of the brand. To check the products, discounts and other activations of the brand, the consumer must access Nike.com.br.

Nike's 55th anniversary coup promises free sneakers and free shirts Photo: Beatriz Cardoso / TechTudoNike's 55th anniversary coup promises free sneakers and free shirts Photo: Beatriz Cardoso / TechTudo

Nike's 55th anniversary coup promises free sneakers and free shirts Photo: Beatriz Cardoso / TechTudo

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The fake message indicates that Nike would be 55 and, as a birthday promotion, is giving away free sneakers to people who click on the suspicious address that accompanies the chain. The URL appears to be the Nike Brasil website, but the authentic store link in the country, in fact, "www.nike.com.br" (without quotes).

Good morning, it will last a very short time, but Nike is offering 3,000 shoes and 2,000 shirts free of charge for the celebration of its 55th anniversary!

The fake address redirects the victim to a page that mimics the layout of the legitimate Nike portal, and features a Facebook-like comment section in which people describe how they were supposed to win the promotion. When the user presses the "continue" button, he must answer questions such as the number of shoes and then share the chain of Nike's 55th birthday with all contacts on his mobile phone via WhatsApp.

Scam page imitates Nike website and Facebook comment section Photo: Reproduo / TechTudoScam page imitates Nike website and Facebook comment section Photo: Reproduo / TechTudo

Scam page imitates Nike website and Facebook comment section Photo: Reproduo / TechTudo

It is worth remembering that the founding date of Nike January 25, 1964, that is, in 2020 the brand turns 56, and not 55, as the fraudulent current claims. The text still indicates a false urgency to deceive the user, with data such as the supposed limited number of free products and a deadline for the promotion of birthdays.

In addition, the chain's message is composed exactly of the text of the Adidas coup that was shared in November last year in WhatsApp groups. The false URL of both cases follows the same pattern, changing only the brand name used for the scam, and promotions promise the same gifts and in equal quantities.

Searches for the alleged promotion of Nike's 55th anniversary in Brazil began yesterday Photo: Reproduo / TechTudoSearches for the alleged promotion of Nike's 55th anniversary in Brazil began yesterday Photo: Reproduo / TechTudo

Searches for the alleged promotion of Nike's 55th anniversary in Brazil began yesterday Photo: Reproduo / TechTudo

Google Trends shows that searches related to Nike's fake birthday promotion began to emerge yesterday, and peaked at searches today. Among the related terms are questions like "how old is Nike?" and "promotion of real Nike?" On Twitter, netizens also commented on the coup they received on WhatsApp.

The WhatsApp "forwarded" warning is the first indication that you should doubt the content of the message, especially when it deals with generous or unmissable promotions. In addition, having an antivirus installed and updated on the cell phone helps to prevent unwanted system intrusions.

It is not recommended to click on suspicious links, at risk of installing viruses or species on the vulnerable device. Researchers from ESET, the online security company, recommend avoiding accessing suspicious addresses even if they are sent by people you know, as it is common for victims to share the scam with friends and family without knowing that the link is malicious.

It is important to check the information in the text, such as, in this case, the existence of the brand's birthday promotion and the official website of the virtual store. ESET also reinforces the need to access the promotion (if it is true) from the links offered by the advertiser on the website itself, as some criminals use real promotions, but with fraudulent URLs.

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