Earlier this week, we commented on the short film narrated by a Samoan athlete entirely filmed with the iPhone XS. Now, to celebrate the Chinese New Year (celebrated on February 5), Apple released a new film from the series ?Filmed with iPhone? which, as always, tells a beautiful story.
Entitled "The Bucket" (?O Balde?) the Chinese director's short Jia Zhangke uses the iPhone XS to tell the story of a son who visits his family in the rural area and returns to his home in the city carrying a precious cargo, which for him is not very comfortable, but ends up paying off in the end.
Just like in the Apple movie released for last year's Chinese holiday, called Three Minutes (Three Minutes), Zhangke's short highlights family ties and family responsibilities that are at the heart of Chinese culture.
Check out this year's film below (subtitles are in English):
What gifts do your parents prepare when their Chinese New Year visit ends? A film about the taste of home shot on the iPhone XS by Jia Zhangke.
Apple also published two behind-the-scenes videos of the creation of the short film, detailing how the director worked with the iPhone XS to create the beautiful film. In the first video, Zhangke explains how he produces the images in slow motion (Slo-Mo), a feature that has been highlighted in iPhone marketing material for years.
Acclaimed film director Jia Zhangke sheds light on how reducing time with Slo-Mo on iPhone XS it makes emotions last longer. Use Slo-Mo to prolong and taste the taste of home this Chinese New Year.
The second video highlights Depth Control, a feature of the iPhones XS and XS Max that allows users to dynamically adjust the depth of field in a photo in real time using the Camera app. This feature was released with iOS 12.1, last October.
Jia Zhangke talks about closing the distance between your subject and the audience through depth control with the iPhone XS. Use the depth control to get closer to the taste of home this Chinese New Year.
In addition to the new video of the ?Filmed with iPhone? campaign for the Chinese New Year, Apple also shared a collection from the App Store that highlights apps, games and exclusive offers for the anniversary. In addition, the company released a playlist Apple Music official for the occasion.
Update by Rafael Fischmann 02/06/2019 s 09:58
Apple posted today, separately, another ?backstage? video of the production focused on the function Smart HDR of modern iPhones:
Acclaimed film director Jia Zhangke discusses the importance of capturing details in highlights and shadows using Intelligent HDR with the iPhone XS. Use Smart HDR to enhance the taste of home and your memories this Chinese New Year.