The pre-sale of Apple Watch it started at dawn this Friday (4:01 am in the morning, for the Brasilia time), but sleeping late for many was of no use as most models sold out in a few minutes. In the United States, for example, some models mainly from the Watch Sport line disappeared in just 3 minutes!
The initial delivery deadline, which indicated between April 24th and May 8th, was quickly changed to 4-6 weeks and then jumped to June.
If you missed something in the purchase process, you lost. If you looked at the models in doubt, you lost. If you forgot to reload the page, you lost. If you did not enter the number of the fast credit card, you lost. Again, as with the launch of the iPhones 6 and 6 Plus, the store did not go back on the air at exactly the right time and those who were using the Apple Store app were able to make the purchase before, exhausting practically all models of the Watch Sport line even before the start of the sales via website.
Did you schedule your trip for the launch period, counting on the pick up at one of the Apple Retail Stores? Then the surprise was not good. The in-store pick-up option was not available in any country.
Assuming you were one of the lucky ones who managed to buy your watch, if the deadline you got was the best, there is no guarantee that it will in fact be delivered on April 24. Apple left a margin until May 8 . We cannot know, at this moment, how everything will happen in practice.
With this catastrophic scenario, it is unlikely that the launch will be extended to other countries in a short period of time unless Apple does not want to wait for the situation to normalize in the first countries before taking the product to others.
For the more skeptical, who had any doubts about the Watch Edition line, the most expensive models from US $ 10,000 to US $ 17,000 also had all the stock sold, with the current delivery forecast for July or until August. But it is naturally a custom model, so it becomes more understandable.
As the various rumors about the availability of Apple Watch stocks said, apparently they were really small or sales were something supernatural a shame for those who were looking forward to putting an Apple Watch on their wrist, causing quite a different frustration than Senior Vice President of Apple's retail and online stores, Angela Ahrendts, defended in her memo for Apple employees. What surprises most is the timeframe since the product's presentation, September last year, and the low inventories manufactured so far. Could it be this incredible sales volume caused by China?
We'll find out how big Apple Watch sales were soon, but it's a shame to see that the joy of buying a new gadget has become a disappointment for people all over the world.