If there is one thing that no company discloses about the products that sell their real cost of manufacture, then the maximum we have are estimates made based on analyzes of each part that makes up a particular electronics, for example.
Because John Gruberfrom the blog Daring Fireball, commented on the podcast The Talk Show # 242 who heard of ?a reliable little bird? that Apple don't profit neither with Apple TV 4K, nor with HomePod.
First of all: yes, Gruber is known to have trusted sources within Apple. Whether what he said is accurate or not this time, there is no way to be sure.
That said, the blogger said that Apple TV 4K practically sold at cost (US $ 180 for the 32GB model, in the United States) and that the HomePod, at $ 350, sold with damage. Kind of hard to believe, but
Seizing the opportunity, Gruber also said he believed that Airpods they are sold close to the cost price, but I can even accept them, considering that there are in fact similar wireless headphones on the market that cost much more than the $ 160 of Apple's.
If you think it's a problem these products are more expensive compared to the competition, which few people buy, not because Apple is charging too much. because Apple made and designed products that were too good.
Even if this is all true, the fact that Apple does limit the reach of these products at their above average prices. No wonder, for example, that rumors are circulating of a cheaper version of HomePod coming by, as well as of a new Apple TV in style "Dongle".
But it is hard to believe,.
Apple TV 4K
Price view: from R $ 1,169.10Installed price: Add to cartRelease: September 2017 (5th generation)
Price view: R $ 1,349.10Installed price: at up to 12x from R $ 124.92Feature: wireless headphonesRelease: December 2016
Update 02/03/2019 at 11:30
Mark Gurman, from Bloomberg, disagrees with Gruber:
Im told Apple is selling HomePods at a profit, not a loss, which wouldnt make any sense. If its losing money, thats only because it built too many speakers people dont seem to want, and is now sitting on unsold inventory. https://t.co/ne9HrNZOcY
– Mark Gurman (@markgurman) February 3, 2019
I was informed that Apple sells HomePods at a profit, not at a loss, which would not make much sense. If she is losing money, it is only because she has made so many speakers that people don't seem to want, and now she has a stockpile.
That does make more sense.