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German (paper) newspaper uses augmented reality to show Bundesliga goals

We've seen here on MacMagazine many examples of what companies and developers are creating using augmented reality. All this implementation done with ARKit (framework of iOS AR), however, always seems a little distant from us, from the current scenario that surrounds us. Well, the German tabloid Bild came to show that in the well so.

In the best "Harry Potter" style, subscribers to the printed newspaper can watch videos (clips of 30 seconds of goals from the Bundesliga, the country's main football championship) on their cell phone simply by pointing the device's camera at the photos.

This innovation combines traditional reading habits with the opportunities presented by digital media. DFL (German football league) is constantly striving to make the Bundesliga experience as attractive as possible across all media distribution channels. With that in mind, Axel Springer of Bild, the ideal partner for this pioneering alliance of print and digital media.

Christian Seifert, executive director of DFL.

According to the SportsPro, augmented reality in the unknown of German football. Bayern Munich, for example, launched a new application that makes the murals on the walls of their stadium (Allianz Arena) come to life when fans capture images on their phones.

The tabloid initiative is really cool!

tip of Marcelo Hallais