Who owns Instagram? This is a common doubt among users of the social network of photos and videos. Although the app is about to complete ten years of launch in 2020, some people still know little about how it works. The platform, which became popular for its easy handling and the possibility of making quick edits, is one of the favorites of Brazilians.
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According to the Statista report, Brazil currently has 72 million users on the social network. In addition, according to the Digital report in 2019, the app has the highest level of engagement compared to others. Next, the TechTudo prepared a list with seven curiosities about the social network.
Instagram punishes users who violate the rules of using the network Photo: Ana Letcia Loubak / TechTudo
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1. It was co-created by a Brazilian
Instagram is also partly Brazilian. It was created through a partnership between software engineers Kevin Systrom, an American, and Mike Krieger, a Brazilian. Launched in October 2010 only for iPhone (iOS), the app was successful at the beginning: in December of the same year, Instagram already had a million users.
2. Facebook's Instagram
Due to its success in the early years, Facebook soon showed interest in purchasing the app. In 2012, the app was sold for an estimated price in the press at $ 1 billion. At the time, Instagram had just released its version for Android, which allowed it to reach an even greater number of users. Recently, after the announcement of the integration with Facebook and WhatsApp and the change of company logo, users noticed the presence of the Facebook brand whenever Instagram started.
New Facebook logo appears when starting Instagram Photo: Photo: Reproduo / Isys Bastos
3. Brazil is the third with the highest number of users on Instagram
The favoritism of Brazilians on Instagram is confirmed by the statistical data. According to data from Statista, in 2019, Instagram had 72 million Brazilian profiles. The country lost in number of users only to the United States and India.
4. Instagram the new Tinder
Many users use Instagram in addition to posting photos and videos. People who are not adept at relationship apps, like Tinder, for example, are looking for other ways to find a new match. In addition to the likes of old photos and the response to the Stories, which give that little help when showing interest, several other functions reinforce the relationship potential of the social network.
5. Instagram Stories more popular than Snapchat
Instagram Stories has increasingly surpassed the number of Snapchat users, a pioneer in the temporary posting model. Research shows that at least half of all Instagram users view Stories every day, twice as many users of the rival app. To further enhance public participation, the social network often launches new features, such as filters, music, polls, among others.
How to use snaps on Instagram Stories posts (Photo: Carolina Oliveira / TechTudo) Photo: Carolina Oliveira / TechTudo
6. Instagram the most harmful social network mental health
Studies indicate that Instagram increases the chances of developing diseases such as anxiety and depression, in addition to affecting the quality of sleep and causing dissatisfaction with the body itself, especially among young people. Its indiscriminate use can lead to the creation of unrealistic expectations, comparisons and feelings of inadequacy. Because of this, researchers indicate that spending less time connected to a solution to avoid damage to mental health.
7. Instagram is also used for study
In addition to being a social network to interact, enjoy photos and also publicize your business or product, Instagram has also become popular for what is being called studygram. Profiles dedicated to educational content seek to help pre-university students or language lovers, for example. The idea is to motivate and offer tips that can help other users in creating a study routine.
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