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How does Hotmart work? 5 questions and answers about the platform | E-commerce

Hotmart is a platform specialized in the distribution of digital products. Aimed at the distance education market (EAD), the service offers accommodation for e-books, online courses and other types of material, as well as tools that assist in the sales process. Hotmart is present in more than 200 countries around the world and allows anyone to generate extra income by sharing knowledge on the Internet.

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But, after all, how does Hotmart work? What products are sold on the platform? How is it possible to make money with Hotmart? Next, the TechTudo prepared a list with five questions and answers to help you understand and know how to use the service.

See how it works and how to sell at Hotmart Photo: Ana Letcia Loubak / TechTudoSee how it works and how to sell at Hotmart Photo: Ana Letcia Loubak / TechTudo

See how it works and how to sell at Hotmart Photo: Ana Letcia Loubak / TechTudo

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What does Hotmart do?

Hotmart (hotmart.com) is a platform that distributes and markets digital education materials. Registration is free, and anyone can participate as a content producer or affiliate. Ideal for those who want to earn money by sharing knowledge on the Internet, Hotmart presents a complete structure, which allows from the creation of the content, through hosting on the website to the processing of payment for sales.

It works like this: a person with knowledge in a certain area, be it a teacher, digital influencer or simply someone who masters the subject, creates a digital product. Once the material is duly registered and hosted at Hotmart, it is now possible to start disclosure. At that time, the affiliates also enter, people who are easy to sell and help bridge the gap between the producer and the final consumer.

Anyone interested in the product can buy it directly on the platform, following the link of the affiliate or the producer. Both receive commission for the sale, and Hotmart gets 9.9% + R $ 1 of the value, in the case of products that cost more than R $ 10. For lower amounts, the fee is 20% per transaction. It is worth mentioning that these are the only fees charged for the service, that is, if you never make a sale, you do not need to pay anything.

What products are sold at Hotmart?

E-books and online courses are among the most popular products sold at Hotmart Photo: Divulgao / HotmartE-books and online courses are among the most popular products sold at Hotmart Photo: Divulgao / Hotmart

E-books and online courses are among the most popular products sold at Hotmart Photo: Divulgao / Hotmart

There are several types of infoproducts marketed at Hotmart, and the producer is free to define which format to transmit the content in the best possible way to the customer. The most successful materials on the Internet are e-books and online courses, but it is also possible to sell contest handouts, subscription services, podcasts, mobile applications and even scripts.

If you are in doubt about which modality to choose, know that Hotmart allows you to make available several formats associated with a single product. An e-book, for example, can also have an audio and video version.

The first step to start selling at Hotmart is to register on the platform. To do this, go to hotmart.com and click on "Register". You can login with Facebook data or create an account from scratch.

After filling in the requested information and completing the login, you will notice that there are two options: "Create your product" or "Affiliate with a product". At this point, it will be necessary to define which alternative is the most advantageous and best fits your profile.

If you choose to be a content producer, please provide the name, description and price of the product. You still need to decide whether you allow other people to share your material (Affiliate Program). Then, define the payment type and product warranty. Finally, fill in the remaining information on the sales page and send the product for evaluation by the Hotmart team.

If you want to work as an affiliate, go to "Market" and search for products that have more to do with the subject you have mastered and with your audience. When you find interesting material to promote, click on "Promote" if the course is of the type "1-click membership", when anyone can join and start selling, or "Apply for membership", if it is moderated. In that case, it will be necessary to wait for the response from the producer.

How to advertise products at Hotmart?

Hotmart: distance education platform helps to make money with infoproducts Photo: Divulgao / HotmartHotmart: distance education platform helps to make money with infoproducts Photo: Divulgao / Hotmart

Hotmart: distance education platform helps to make money with infoproducts Photo: Divulgao / Hotmart

To make successful sales, it is essential to plan the promotion of products. This includes, first, analyzing the communication channels that will be used to contact the public and offer the material. If you want to reach executives interested in a career development course, for example, the best option is to promote classes on LinkedIn. If necessary, use paid advertising platforms, such as Facebook Ads and Google Adwords, to increase traffic to the sales page.

Another key point to boost sales is choosing good images. Select photos that are able to convey the main message of the advertisement and exemplify the function of the product. If you are selling an online course, for example, try using someone's image reading on a tablet. With image editing programs, it is even possible to create a product mockup.

Also, remember to provide accurate information about the item you are selling. The user only feels safe to make the purchase if he understands all the advantages he will have when purchasing that product. Following the example of online courses, inform not only the topic that will be covered, but also details such as the number of modules, what are the readings or complementary materials that the buyer will have access to and if that course has interactive resources such as tests and beats – chat with teachers.

Promoting digital products on LinkedIn and other social networks helps sales Photo: Paulo Alves / TechTudoPromoting digital products on LinkedIn and other social networks helps sales Photo: Paulo Alves / TechTudo

Promoting digital products on LinkedIn and other social networks helps sales Photo: Paulo Alves / TechTudo

How to make money with Hotmart?

Knowing how to determine the price of your fundamental product to make money with Hotmart. For that, it is necessary to evaluate all the variables involved in the creation of the material, which includes not only the money invested in the project and its working hours, but also the perception of value that the buyer has in relation to what will be sold. In other words, pricing is directly related to the cost-benefit of what you have to offer.

Another factor that directly impacts the calculation of the sales price is the demand for the product. When supply and demand are high, competition is greater, and people have more options to choose from. Consequently, they tend to opt for cheaper products. When a commodity is in high demand, but there is not a good variety of options on the market, the sale value may be higher.

This leads to another important point: analysis of competition. With the growing popularity of e-commerce and infoproducts, it is essential to know the prices practiced by competitors before you price the product itself. It is worth mentioning, however, that this does not mean charging exactly what the competition charges, but rather monitoring market fluctuations and understanding how much the public is willing to pay for products in its niche.

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