Replicating the Insect Moas structure more or less, Microsoft aired a new ad for YouTube this week on YouTube. Surface book starring photographer Tim Flach:
Followed by two smaller videos:
The focus of the company was to promote its hybrid laptop by attacking Macs, but it obviously ignores the full existence of the iPad Pro which offers a very high resolution screen with stylus support (the Apple Pencil).
Changing the taste of the creative segment is not easy, Microsoft
Update · 3/9/2016 s 14:17
Oh, and compare the trail of the new Microsoft commercial with this one from Apple a few years ago:
(via The Loop)