The e-commerce giant Amazon arrives in the national territory on Tuesday (22): the company announces the start of operations of a new distribution center in Cajamar, in the state of So Paulo. In all, 120,000 new items are now part of the company's inventory, which will sell directly to the end consumer. Among the news of the operation, the possibility of fast delivery within two days, if the customer meets some requirements.
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The announcement was made by regional manager Alex Szapiro. Until now, Amazon had sales mainly in the market place model ie other stores offered their products within the site and in the company's applications. With the change, the company now offers 15 product categories. New sectors include toys, baby products, beauty and personal care. Users will notice new verticals dedicated to these themes directly in the Brazilian Amazon navigation menu.
Amazon Distribution Center in Cajamar (SP) Photo: Divulgao / Amazon Brasil
The reinforcement in national action has to do with the new logistics center. He joins another in Barueri, in the Metropolitan Region of So Paulo, where currently are some devices among them the Kindle. Szapiro estimates that the 42,000 square meters is equivalent to ten football stadiums. There will be some of the company's 1,400 direct and indirect employees in the country.
Despite a brand new center, built especially for the company that does not reveal the investment nor the time dedicated to the project, there is no robotization of space. They are humans who perform all the stock movement. The much more efficient human being to choose shelves and place products, explains Szapiro in a chat with the TechTudo. He points out that only 26 of the 175 logistics centers around the world adopt modern robots to perform tasks.
Alex Szapiro at Amazon's distribution center in Cajamar (SP) Photo: Divulgao / Amazon Brasil
Consumers now have a variety of delivery options. Similar operation to e-commerce in the United States: For each purchase, Amazon offers a variety of prices and terms (including post office service). O delivery fast figure among the modalities. At this first moment, it is available for selected items and consumers in the metropolitan regions of So Paulo, Rio de Janeiro, Belo Horizonte and Curitiba.
Another change concerns the cost of delivery: the company promises free shipping for purchases exceeding $ 149. It is not known if the promotional condition or remain as characteristic of the Brazilian Amazon.
The store led by Jeff Bezos accepts payment up to ten times on the credit card (without interest) or by bank slip. Acting in the conglomerate for seven years, Szapiro reveals the many features were identified as a particularity of the Brazilian public. It was necessary to develop here a technology that made it possible to charge the installments. The possibility drew the attention of executives from abroad, who chose to repeat the formula in other countries.
Kindle: One of 320,000 different items that Amazon sells in the country Photo: Maria Clara Pestre / TechTudo
Entering direct consumer sales does not change the way Amazon handles the so-called market place. Szapiro says the system does not privilege Amazon's own inventory and can display partners as the access location is also considered, and there are situations where geographically nearest stores can deliver a better shopping experience.
He cites three pillars to defend the neutral algorithm: There are things that are universal. No one wants to pay more, get slower, or can't find the product they're looking for.
Brazilian Amazon Prime? Stores where customers don't have to go through cashiers? Deliveries with drones? These are some of the subjects that the company does not comment on. However, he makes a point of stressing that he thinks strategically, keeping an eye on the next 50 or 60 years.
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