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Apple wanted to open better iMessage features to the competition

One of the most annoying aspects of the transition from iPhone to Android is leaving the iMessage backwards Here in Brazil, this problem is less common for the simple reason that WhatsApp Messenger, even with all its polemics, is the standard messenger of basically anyone with a smartphone; In the US, however, the use of Apple's messenger is so common that many people simply get lost in abandoning Ma's ecosystem for the sake of the little robot.

The journalist Joanna Stern who is far from being a technology amateur, but tells his first in the iPhone transition to a Google Pixel 3 reported one of these stories in his latest editorial for the Wall street journal.

The most curious part? A rapid participation of Scott Forstall, once one of Apple's most powerful executives and one of iOS's development leaders, fired from the company in 2012 after the death of Steve Jobs (from whom he was protected) and the failure of the Ma Maps. According to Forstall, Apple's initial plan Apple was to open the most important features of iMessage so that they could be used by everyone, regardless of platform But that didn't work, as we know.

The software engineer said that Apple created iMessage with the intention of making ?messages sound more like a conversation? and, to that end, implemented a number of features that SMS did not have (and does not have today): multimedia support , groups, receipt and read receipts, typing indicators, and more. But Ma had a vision to expand this to all platforms, bringing the above capabilities to SMS's own technology. As Forstall stated:

We approach operators to try to add features to existing messaging systems without incurring extra costs for consumers. For a number of reasons, from the difficulty of extending existing standards to the challenges of interoperability between systems and operators and the desire of operators to protect a significant source of revenue, the attempts have come to nothing.

As much as this may seem like a lonely struggle for Apple in search of an ideal world of interconnected messengers, it is good to remember that a kind of solution to this problem already exists and Ma has turned her back on him: I speak of RCS (Rich Communications Service), a standard that leads to SMS several of the features of modern messengers, such as all listed above.

Several Android manufacturers have already joined technology, including Google itself, and it is already in the process of coming to Brazil; If Apple decided to embrace the standard, communicating iPhone users with contacts on the other side of the fence would become much more complete even without using third party services such as WhatsApp, Telegram or Signal.

This, of course, is a delusional idea that is easier for an ox to fly than for Apple to embrace alien priests after all. But that would be cool, it would be.

via Cult of Mac

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