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Special Event: Apple TV + is Apple's Original Video Content Platform

We arrived the main star of the day: the app renewal Apple tvwhich is now a fully mature service with a lot of news. Yeah, we've been talking about this for a while now and finally it's between us!

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Official Image:

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Apple's idea with the new Apple TV app will make the experience of watching television even more intuitive, with all the benefits the app had previously brought and a host of new features. For example, now the entire iTunes Store collection is integrated with the app, so finding a series or movie in Ma's store just got simpler.

There will also be a full integration with subscription services, cable or via internet. The idea is to just pay for the channels you want, all in one app, with on-demand, ad-free access, available online or offline, with great picture and sound quality and all shared with your family. That's the ideal composition: it's the Apple TV Channels.

In the US, where the service will be launched first, names like HBO, Showtime, Starz, CBS, Epix and more are already on the boat; others should be coming soon and many foreign names will be there too when the new app hits the rest of the world.

Obviously, with so much to watch, the interface has been redesigned and simplified. The home screen, Watch now, shows what's coming in a new content (Up next). It's possible to order whatever you want Siri, of course, but if you don't know what to watch, there are healed indications according to what you like best, plus news and trends. Navigation takes place in a single interface, without switching between apps, with specific areas for movies, TV shows, sports, children's programming and more.

Apple TV +

The interface closely resembles that of Netflix, with program queues; The first of these is always a list of shows or movies you are currently watching. The others are divided by theme and always take into account the possible user experience, including ?surfing? content and watching their trailers always with things that Apple believes you will be interested in.

Apple TV +

The new app is on Apple TV, iPad and iPhone. You consume content as and when you want. In the fall of the northern hemisphere, the app will also reach the Mac, so you can access experience on any screen of your home. Really any screen: Apple has launched the Apple TV app for Samsung, Sony, LG and Vizio Smart TVs, as well as set top boxes Roku and Fire TV from Amazon.

The app will be available from May, including the Apple TV Channels, and will be taken to over 100 countries and regions a lot, compared to the current 10 territories.

Apple TV +

C is between us too Apple TV +, Apple's original content platform.

Apple wants to bring visionary names from around the world to wield the power of creativity in creating great stories. A presentation video featured some of these names, such as Steven Spielberg, Sofia Coppola, J.J. Abrams, M. Night Shyamalan, Ron Howard, Octavia Spencer, Reese Witherspoon, Damien Chazelle, and many others.

Spielberg, flesh-and-blood, took the stage at the Steve Jobs Theater to talk about how the influence of creators since childhood works so that they will be inspired and impressed by what can be created by her. Reese Witherspoon, Jennifer Aniston and Steve Carell also showed up to talk about their new series, ?The Morning Show?, centered behind the scenes of an American morning program.

Jason Momoa and Alfre Woodard were next to talk about the series See, about a world hit by a virus that left few survivors all blind. Kumail Nanjiani, in turn, introduced the series ?Little America?, an anthology of US immigrant stories.

Garibaldo, from Vila Ssamo, introduced the new series of production company Sesame Workshop, aimed at preschool children and which conveniently involves teaching programming to children. J.J. Abrams and Sara Bareilles introduced Little Voice, starring the singer and about a young woman who needs to find her voice in the music world she even gave a straw with the theme song.

Even the American TV queen, Oprah Winfrey, gave grace at Apple's event, celebrating her partnership with Apple to connect with people around the world and promote positive change among people all through new series and documentaries.

Winfrey, on the Apple platform, take everything she has learned in her road years the way she always imagined: she is working on two documentaries at the same time, one about workplace sexual harassment and the other focused on mental health / depression. /others. It will also make the largest book club on the planet, where it will regularly host experts to discuss titles and spread the word.

Apple TV + series and movies can be watched by the new Apple TV app on Apple devices and Smart TVs /set top boxes selected, and the service will be completely free of publicity; It will reach more than 100 countries (including Brazil!) in the fall of the northern hemisphere. The monthly price has not yet been released. Who is going?