Brian Conroy, a trademark and trade attorney, could not have chosen a timing most appropriate for publicizing your latest findings. One day from the Apple event, where we will surely see the most anticipated news of the year at the company, Conroy unveiled a number of new trademarks by anyone less than our dear Ma, in a job that required months of database research while around the world and can give good clues to what lies ahead.
The least surprising and, paradoxically, most revealing record is that of two names quite familiar to us: ?IPhone 7? and ?IPhone 7 Plus?. If nothing revolutionary, at least it confirms that the new smartphones we will see tomorrow will follow Apple's usual nomenclature instead of taking a different path, as has been speculated (bye, ?iPhone 6SE?).
Two other brands on the list that will surely paint tomorrow one way or another AirPods and ?AirPod Case?. The first, as has been said for a long time, certainly matches the pair of wireless headphones in the same footprint as the famous Bragi products; the second, by all accounts, is the case where the headphones will be stored and charged.
Other names on the list arouse more curiosity. Smart Button may or may not refer to the new ?iPhone 7? capacitive start button; Touch Bar and ?Control Strip? perhaps it is the rumored touch-sensitive OLED bar that can replace the function keys on a supposed new MacBook Pro; Home Hub probably has to do with something new related to HomeKit.
Also there is such a Iris Engine, which does not point in a specific direction but may have to do with the area of ??screen technology or perhaps an iris reader similar to that of Note7?
In addition, we see some old acquaintances of ours finally registered as Apple property, such as ?SiriKit?, Breathe, ?Planet of the Apps? and the famous phrase ?Designed by Apple in California?. The complete list can be seen below:
Of course, simply registering a brand does not necessarily mean that all of them will eventually become new products and technologies. Anyway, surely tomorrow we will have the first demonstration of some of them, and the day is looking increasingly promising.