Ah, Apple's commercials for years have been Apple's advertising recognized (and awarded) for their attention-grabbing features, such as creativity, production, or another ?cutting-edge? feature: humor.
With the company's newest commercial, this was no different. Entitled Apple at Work The Underdogs (something like ?Work at Apple The Wicked?), the short shows a hypothetical work situation at Apple, in which a group of employees, certainly underrated, must create the curious pizza box invented (and patented!) by the company.
The video starts with one of the company's design team employees; She says that in the wake of a traffic accident involving the head of her division (luck?), she arranged a meeting to show a prototype that they (her team) had just drawn. In two days, the four employees rush to create the prototype and well, the result you follow in the video above.
To get to the bottom line, employees (obviously) use a variety of Apple products, such as iPhones, iPads Pro, Apple Pencil, MacBooks, Group FaceTime, AirDrop, iWork apps, and even Microsoft 365. Apple at Work explains a little more about using these features.
Apple products help employees work more simply and productively, solve problems creatively, and collaborate on the common goal. And they are all designed to work together beautifully. When people have the power to work the way they want with the tools they love, they can do their best and change the future of their business.
As we said, the prototype commercially displayed is the current Apple patented pizza box. It was created with the help of chef at Caff Macs (Apple's campus restaurant) Francesco Longoni, and was especially designed to store pizza pieces for those busy employees who lunch in their own office.
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