From a global perspective, the Apple pay You got it, no one doubts it. In many ways, however, he still finds it difficult to stand up to his competitors, notably PayPal and Walmart Pay. What is contributing to Ma's payment platform advancing beyond its competitors? According to Bloomberg, O Apple pay cash.
The publication reported on Apple's challenges in expanding its platform at a faster pace than its competitors, and shows that the inter-user money-sending system, available only in the United States for the time being, was a big hit on the part of Ma. company, in the words of analyst Gene Munster, ?recover much of the lost ground?.
Another point that is making the service unleash the rapid adoption by shops, restaurants and other commercial spaces. Four years ago, when Apple Pay was launched, it was 3% of establishments in the US; By the end of 2018, that number will rise to no less than 60%. Similar situation is found in the UK, where Ma's platform has grown rapidly due to existing contactless payment structures.
Despite this, many merchants still report that Apple Pay represents a small part of their sales. The manager of a busy diner on New York's Third Avenue said that about 5 to 10 percent of customers use Ma's service there, and many of them do so only when they realize they have forgotten their credit or debit card.
Overall, according to Munster, Apple Pay's performance has been ?disappointing? compared to Apple's original expectations: the analyst said the company was looking to build a whole payment business and be a disruptive force in the segment, but it never came to that. Score.
Still, the ground is open for Apple: According to the analyst, Ma's platform is the only one that is in every possible financial transaction space, considering physical establishments, computer payments, mobile devices, within applications and also in the transfer of money between people. Munster "is still optimistic" that the service can extend larger flights and be an advantage or reason for people buying iPhones and Apple Watches. To be?
Obviously, for this success to come, the platform has to worry about expanding as fast as possible. Fortunately, Apple remains focused on this and two major territories are expected to receive service soon.
According to the newspaper From Tijd, Apple Pay should arrive Belgium j in November, initially by the bank BNP Paribas Fortis; other institutions should adopt the platform in the coming months. It is unclear whether Apple Pay Cash enters the scheme but probably not, considering that the feature has not even left the US.
Thousands of miles away, Apple itself announced that the platform would arrive Saudi Arabia ?Soon? without specifying dates. The local payment network MADA has already confirmed that it will support Ma's platform when it becomes available in the country.
Finally, Apple recently released another Apple Pay Cash commercial within the concept ?Just text them the money?, which shows fun conversations in iMessage involving the feature. This time, two people try to be kind to each other until not.
Unlikely (at least for me ?), but fun.
via MacRumors: 1, 2; AppleInsider