You may not remember all this focus on the iPhone and Apple Watch from a while ago, but Apple also makes computers, and, let me tell you, they are really very good. Proof of this is that Ma is leading for the 13th consecutive year the consumer satisfaction rating of the personal computers of the American Customer Satisfaction Index (ACSI), one of the most respected indexes in the research industry.
The research, it should be noted, encompasses all types of personal computers, ie desktops, laptops and tablets. THE Cupertino Giant maintained the same 84 points out of 100 last year, which proved sufficient to preserve its leadership.
It is good, however, to keep an eye on: Samsung, in its second year participating in the survey, grew a lot and reached 83 points (out of 78 in 2015), that is, is on Apple's glue. Next we have the Amazon with their low cost tablets, earning 80 points, followed by Acer, ASUS, Dell, HP, Lenovo and Toshiba.
Interesting (or perhaps worrying?) To note that, of all ranking companies, only Apple and Dell have not seen growth in customer satisfaction year by year. Overall, the segment saw a rise in the average rating from 77 points in 2015 to 78 this year the first rise in the business in three years.
Let us also remember, however, that Apple's apparent inattention to its line of computers is reflected in its time to update. The most recent iMac update, for example, is over a year old; while the longest, Mac Pro, happened unimaginable 1,013 days ago. Let's see what Ma has to say about this in the coming months