Since Thursday last week there is no talk of anything else, either for good or ill. Yes, I mean the new MacBook Pro with Touch Bar / Touch ID. Even Apple executives are giving right and left interviews about the machine.
In addition to talking to CNET (above), Phil Schiller (Apple's vice president of worldwide marketing) also chatted with David Phelan of The independent, about MBP and its news / absences.
They talked a little about the history of the notebook (Apple itself gave a relatively big focus on this during the event, even publishing a commercial showing the history of its machines), the weight / volume of the new laptops (which are lighter / less). while maintaining the same solidity), engineering challenges (for example, it doesn't even pass through the heads of ordinary users how much work is involved for the giant new trackpad to accurately reject involuntary touches while typing), among others. other things.
Obviously, the focus of the conversation could not be different from Touch Bar and technological choices that Apple had to make to create this new MBP.
Schiller once again made clear Apple's belief by dividing its product categories well. For them, there is a dividing line between devices like iPhones and iPads (?pieces of glass? that we interact with touches) and desktop / laptop computers (?L? structures, consisting of a screen and a keyboard / mouse). Although it is a form factor Much older, Schiller explained that, at least for him (and consequently for Apple) computers will still last for many, many years. And there's no point in wanting to merge this form of interaction with what we have with iPhones and iPads (ie putting a touchscreen on Macs to try to replicate the experience we have with smartphones and tablets).
This does not mean that Apple did not try to create such a product. The tests, however, failed to reproduce a satisfying experience, as good and intuitive as we have today with keyboard and mouse. Touch Bar was born, then, as a consequence of this.
This basic orientation, this L shape, makes perfect sense and does not go away. Our team came up with the idea that you can create a multi-touch surface that coplanar to the keyboard and trackpad, but it brings a whole new, more interactive, multi-touch experience.
Why take the slot for SD cards?
This is undoubtedly a question many of us have asked when seeing the new MBP. And Schiller tried to answer it.
Apple has come to the conclusion that in addition to being a strange entry for leaving half of the card out, there are very thin and fast USB card readers on the market that can support both CompactFlash and Secure Digital cards. In the past, Apple has decided to put a slot for SD cards as this is the standard most used by camera manufacturers (hence by users). But it is undeniable that many others use CF and that Apple could only serve a public with this entry.
Today, however, many manufacturers are starting to invest in wireless photo transfer capabilities in their own cameras. This, along with the fastest and most versatile adapters on the market, caused Apple to withdraw the slot for MBPs SD cards.
Why keep the analogue audio output (3.5mm)?
Apple was brave enough to pull the analogue audio output (3.5mm) out of the iPhones 7/7 Plus. In the new MBPs, however, she preferred to keep the connection the same way. Schiller said taking it from the iPhones and keeping it in the notebook is no sign of inconsistency.
If it was just about headphones, then it (the connector) would not need to be there, as we believe wireless (technology) is a great solution for headphones. But many users have configurations with studio monitors, amplifiers and other professional audio equipment that (not yet) have wireless solutions and need the 3.5mm connector.
Well, this scenario is unlikely to change in the next 2-3 years (or even longer), so let's keep an eye out to see if the door really stays there.
But, look: I told you above that Apple preferred to keep the connection the same, no? Well, not like this: AppleInsider found that just like fourth-generation Apple TVs, the new laptop no longer has an optical audio outlet. Just take a look at the specification pages of new and old MBPs and compare. For those who do not know what this is about, this topic of MM Frum explains very well what is the optical audio output.
Siri on Mac
Siri was released on the iPhone in 2011, but only arrived on the Mac in 2016. Why so long? According to Schiller, if it were just to bring Siri to the computer operating system, Apple could have done so long ago. But taking ?by taking? made no sense; you had to adapt the wizard so that it could perform genuinely computer-related tasks, such as fetching a particular file from your HDD or SSD.
And why on Mac does she wake us up with a simple voice command like iGadgets? According to the Apple executive, this has to do with the Macs' electronic system and its low power capabilities. To save battery / energy, for example, Macs ?sleep? after an unused period. A, you are there across the room and say "Hey there Siri"; As Mac is sleeping, you need to wake him up so Siri can hear his call, so you need to go to Mac and wake him up. If you have to do this, what is the point of having this capability if it does not work to your satisfaction?
So I need to rethink the way computers work so that these kinds of features work to their fullest, so that Macs are always in a ready state. That, at least today, is not the reality.
Users and Market Reaction to New MacBooks Pro
Schiller is not crazy and is, like everyone else at Apple, following the reaction of users and the market as a whole to the announcement of the new MBPs. As always, some things are highly praised and others generate a lot of controversy when it comes to Apple, this is a constant. But the marketing boss would very much like to see everyone having the opportunity to test the machines (at least those who live in Rio de Janeiro or So Paulo might when they are on display at Ma stores) and ?see for themselves how ( new) MacBook Pro thymus ?.
I have never seen a great new Apple product that didn't have its share of criticism and initial debate and that's cool. We take risky, bold steps, and of course every step forward also involves some change to deal with it. Our customers are so in love that it's amazing.
We care about what they love and what they care about. It is our job to help people with these changes. We know we have made good decisions about what to put in the new MacBook Pro and what the best notebook result is, but it may not be right for everyone now. That's OK, some people felt that way with the first iMac and it eventually turned out very well.
Despite the controversy, Schiller said the new MBP is the best-selling "Pro" model ever released by Apple (comparing, of course, online purchases during the release period).
My two pitacos
Schiller is right in many of his answers and justifications, especially when he says MBP is a great machine but it is not necessarily the perfect choice for many people now. A great example of this is the four (or two, depending on the model) Thunderbolt 3 ports. They are powerful and completely versatile. But today, I doubt you can use them without hanging a bunch of adapters (which is terrible). Looking to the future, however (2-3 years from now), this is definitely a great notebook (conceptually speaking).
I understand the step that Apple wanted to take and I find it very valid. We users call for news, innovations, revolutions but when the company risks it, we complain. Someone here imagines a notebook of the thickness and size of these MBPs with USB-A, HDMI, slot for SD, MagSafe cards and four Thunderbolt 3 ports? We hardly see another company risking that, betting on the future as Apple does, and that's applauding even though I think it could have put in six Thunderbolt 3 ports (considering that in one of them we'll have the power adapter plugged in, the offer five-port would be the same as the 2015 MacBook Pro with the benefit of new technology versatility).
My criticism (and I criticized it a lot in MacMagazine on Air # 204) Targeted way Apple handles transitions. As I said, we are talking about a really cool machine concept for 2-3 years from now, when the market is already better prepared for USB-C and Thunderbolt 3 connectivity. Meanwhile, the company had to think about customer experience and somehow resolve the incompatibilities between your own products in a less honorable way than forcing us to buy multiple adapters.
A very practical example and just one, not to extend the discussion would be to put a USB-A / Lightning cable and another USB-C / Lightning in the box of newer iPhones, iPads and iPods, after all, it is unacceptable that products from the same company released in 2016, are not compatible with each other.
Finally, here is my criticism of this speech by Schiller:
(The new MacBook Pro) is a really big step forward and an example of how much we keep investing in the Mac. We love the Mac and are as committed to it, both desktop and notebook, as we have always been.
I would really, really, really like to believe that. But after more than 380 days without updating iMacs, more than 740 days without updating Macs mini, more than 1,050 days without updating Macs Pro, holding an event to talk about news in the Mac world and not even touching in the name of these computers, it gets complicated to swallow